Amul is the world’s strongest food brand and strongest dairy brand

Amul has been ranked as the world’s strongest food brand and the strongest dairy brand as per Brand Finance, UK, world's leading brand consultancy, in its annual report titled “Food & Drink 2024,” which lists the most valuable and strongest food, dairy & non-alcoholic drinks brands.

As per the report, Amul has risen from 2nd rank in 2023 to become the world’s strongest food brand in 2024, with a Brand Strength Index (BSI) score of 91.0 out of 100 and an AAA+ rating. Amul’s brand strength is attributed to its strong performance in familiarity, consideration, and recommendation metrics. Amul also retains its strongest Dairy brand of the World title for the fourth consecutive year.

Amongst the top 50 global brands listed in the report, Amul is the only Indian brand to be featured and recognized for its achievements. Being India’s largest food brand and a farmer organization, we have envisioned to becoming in a bridge to bring every agricultural produce of our farmers into the kitchens of our consumers through a variety of products. The categories range from organic aata, rice and pulses, chocolates, breads, rusks, cookies, ready-to-cook dairy and potato-based snacks, and honey.

Jayen Mehta, managing director, Amul said, “This is indeed a proud moment for the entire Amul team and our 36 lakh farmers, who have contributed to build and nurture this brand. We have always believed Amul’s currency is not milk, but trust and it is this trust which has created the brand that is loved by every generation of consumers over the last 78 years. “

Amul’s unique branding strategy, rooted in its cooperative structure and impactful marketing campaigns, has solidified its position as a household name in India. With an 85% share in the Indian butter market and 66% market share in cheese, Amul’s branding efforts have successfully resonated with consumers.

With a growing demand for healthier dairy products, including high protein, low-fat, and lactose-free options. Amul has launched High Protein Milk, High Protein Whey concentrate in plain and chocolate flavor, High Protein Paneer in addition to the High Protein Buttermilk, High Protein Lassi, Lactose Free Sweets, Sugar Free Cookies, Ice Creams, Flavored Milk and Lassi which have been received well by our consumers. We are committed to meeting these evolving consumer needs by expanding our product portfolio and will continue to invest in its research and development.

Amul annually procures 11 billion liters of milk and is worth Rs. 80,000 Crores (USD 10 Billion), with its products being picked up 22 billion times in a year, the highest in the world. Brand Amul is marketed by Gujarat Cooperative Milk Marketing Federation, the largest farmer owned cooperative in the world.