APEDA organizes mango export promotion program in Dubai

India has been able to boost mango exports this season, especially from the country's non-traditional northern and eastern regions, notwithstanding logistical challenges posed by the COVID-19 pandemic.

As part of this initiative, APEDA, in collaboration with the Indian embassy and the importer LuLu group, on 15 July 2021, organized a mango promotion program in Dubai for varieties from northern India. Juicy varieties, including Chausa and Langra, sourced in collaboration with the Uttar Pradesh mandi board, are displayed in the United Arab Emirates.

Recently, for boosting mango export potential from the eastern region, especially to middle east countries, a consignment of Geographical Identification (GI) certified Fazil mango variety from Malda district of West Bengal was exported to Bahrain. APEDA exported the consignment of Fazil mango registered DM enterprises, Kolkata, and imported by Al Jazira Group, Bahrain.

APEDA has been initiating measures to boost mango exports from non-traditional regions and states. APEDA has been conducting virtual buyer-seller meets and festivals to promote mango exports.

APEDA recently organized a mango promotion program at Doha, Qatar, where nine varieties of mangoes, including GI certified from West Bengal and Uttar Pradesh, were displayed at the stores of importer Family Food Centre.

The nine varieties which were exported includes GI certified Khirsapati (Malda, West Bengal), Lakkhanbhog (Malda, West Bengal), Fazli (Malda, West Bengal), Dusshheri (Malihabad, Uttar Pradesh), and Amrapali and Chausa (Malda, West Bengal) and Langda (Nadiya, West Bengal).

In June 2021, a week-long Indian mango promotion program was organized in Bahrain where 16 varieties of the fruit, including three GI, certified Khirsapati, and Lakshmanbhog (West Bengal), Zardalu (Bihar), were displayed. The varieties of mangoes were sold through 13 stores of the group in Bahrain. The mangoes were sourced from farmers in Bengal and Bihar by APEDA registered exporters.

APEDA organized a mango festival in Berlin, Germany

In a bid to increase mangoes exports to South Korea, APEDA, in collaboration with the Indian embassy, Seoul, and the Indian Chamber of Commerce in Korea, had earlier organized a Virtual Buyer Seller Meet.

For the first time this season, India has shipped a consignment of 2.5 Metric Ton (MTs) of GI-certified Banganapalli and other variety Survarnarekha mangoes sourced from farmers in Krishna and Chittor districts of Andhra Pradesh to South Korea.

Mango in India is also referred to as 'king of fruits' and referred to as Kalpavriksha (wish-granting tree) in ancient scriptures. While most of the states in India have mango plantations, Uttar Pradesh, Bihar, Andhra Pradesh, Telangana, Karnataka have a major share in the total production of the fruit.

Alphonso, Kesar, Totapuri, and Banganpalli are leading export varieties from India. Mango exports primarily take place in three forms: fresh mango, mango pulp, and mango slice.