CP Kelco & Azelis extends distribution relationship in India

CP Kelco, a global leader of nature-based ingredient solutions, recently announced the extension of its distribution relationship with Azelis in India, Indonesia, Malaysia, and Thailand. CP Kelco’s product range is a significant addition to Azelis’ portfolio. The new distribution agreement marks an important milestone in the strong and continuously developing collaboration between companies globally.

Azelis’ local sales coverage, proven growth track record, and industry-dedicated laboratory network, all steered by regionally based teams, position Azelis as a distributor of choice for CP Kelco to enhance business activities in India, Indonesia, Malaysia, and Thailand.

Azelis will distribute the complete range of CP Kelco’s products, including GENU Pectin, KELCOGEL Gellan Gum, GENU Carrageenan, KELTROL Xanthan Gum, CELLULON Fermentation-Derived Cellulose, and, the newest addition, NUTRAVA Citrus Fiber. Effective from 11 July 2021, in India, Azelis will cover the market of food; in Malaysia, food and consumer & industrial (C&I); and in Indonesia, C&I, in addition to the existing food appointment. Effective 1 August 2021, Azelis will cover C&I application segments in Thailand.

James Schkade, senior vice president, Global Commercial at CP Kelco, cited, “CP Kelco sees tremendous opportunity around the world to create alliances that can build exceptional customer experiences. We are continuously looking at ways to collaborate with companies that support our culture of customer success and our ambitious growth goals. Expanding our alliance with Azelis in these countries is an exciting step forward.”

Laurent Nataf, president and chief executive officer of Asia Pacific at Azelis, added, “We are thrilled about this expansion of our appointment as a great recognition of the trust and confidence our valued principal CP Kelco puts into us. Our goal is to deliver from the start the very best service to existing and new customers while reducing complexity for CP Kelco.”

CP Kelco will continue distributing its products in other market segments through continuing relationships with the following companies.

In India, Signet Corporation will continue servicing CP Kelco products in the pharmaceutical and excipient markets. Burzin and Leons will continue distributing the products in the consumer and industrial segments of the market.

In Thailand, Winner Group will also continue representing CP Kelco in the food and nutrition segments.

CP Kelco is a nature-based ingredient solutions company with approximately 90 years of experience working with food, beverage, and consumer products manufacturers worldwide.

Azelis is a leading global innovation service provider in the specialty chemical and food ingredients industry present in over 50 countries globally, with around 2,500 employees.