FMCG giant Bonn Group unites all channel partners in Jalandhar, Punjab

Bonn Group of Industries, a prominent name in the Indian FMCG Food products industry, reaffirms its commitment to fostering strong connections and trust within its extensive network of channel partners. The company recently organized an exclusive channel partners' meet in Jalandhar to pursue this goal.

The event served as a platform for Bonn Group to engage with its valued channel partners, share insights, and explore new opportunities for mutual growth. The meeting perfectly showed the company's dedication to building lasting relationships and successful partnerships with its esteemed partners.

Key highlights of the channel partners' meet

The event focused on strategic networking, motivating the partners to show more interest in strengthening Bonn Bread & Bakery business, and conducting interactive sessions to empower partners with market insights. It also included recognizing the outstanding contributions of the partners and encouraging their collective efforts through rewards, recognition, and certificates. 

Motivation was a key theme throughout the presentations, where partners gained insights into the company’s roadmap, growth, market trends, consumer behavior, and the company's vision for the future. Besides, an announcement regarding facility expansion, product line expansion, and category expansion was made. The event also included getting inputs from channel partners, blended with the company’s thoughts to plan a stronger way forward. Moreover, some announcement regarding facility expansion, product line expansion, and category expansion was made to inspire the partners and fill them with enthusiasm.

Dawinder Pal, head of Marketing at BONN Group of Industries, said, "We are a leading brand in North India in the bread & bakery category and we retained this position because of our consistent product quality, stable distribution network, and dedicated sales team. This year, we want to grow further, so it's vital that everyone is aligned with the company’s vision and supports the company's goals."

"The channel partners have shown a lot of keenness for our new upcoming products which would help achieve our projected growth for this financial year. Besides, we have a stable network, and now, with our joint efforts, we need to penetrate it further to rural & interior markets," said Harmeet Singh, president of Sales, Bread Division.

Guests of honor

1. Harmeet Singh (President Sales)

2. Dawinder Pal (Head of Marketing, Bonn Group)

3. TN Khanna (ZSM)

Founded in 1985 by a visionary Manjit Singh, BONN is a prominent FMCG company headquartered in Ludhiana, North India. The brand 'BONN' has become synonymous with Bread & Bakery in many cities in North India. With a dominant market share in Bread & Bakery across North Indian cities, BONN has expanded its reach to 55 countries on three continents. Recognized with the National Award for Quality Products, the company holds certifications such as HACCP, ISO 9001:2000, and BRC. Boasting 11 manufacturing plants, a fleet of 500+ trucks, and in-house packaging development, BONN is a fully integrated enterprise. A pioneer in industrial-scale cookie production in India, it has introduced La Americana Gourmet with "NO ADDED Preservatives" and House of Veda, offering a complete Organic Product range, catering to changing consumer preferences.