Godawan now enters Punjab, Chandigarh, and Madhya Pradesh

Godawan, a unique artisanal single malt whisky that defies traditional norms while keeping tradition at its core, has made a significant stride by entering Punjab, Chandigarh, and Madhya Pradesh. This expansion strengthens its national presence across 7 markets in India, bringing its exceptional production techniques and accolades to a wider audience.

The brainchild of The Good Craft Co. from Diageo India, Godawan, is crafting a distinctive single malt that challenges perceptions and defies traditional whisky production norms.

Distilled in Alwar, a region devoid of conventional whisky-making terroir, Godawan harnesses Rajasthan’s elevated temperatures, heritage techniques, and unique botanicals to create a symphony of Indian single malts that will delight every palate - From the light and Floral to the Fruity and Spicy, the Rich and Rounded, and the Full bodied and Smoky. It achieves this by crafting a mother liquid that is as versatile as it is flavorful, manifesting itself across each unique expression. The brand has launched two exceptional expressions – 01 Rich and Rounded and 02 Fruit and Spice - priced between INR 2800 and INR 6000.

"As India’s whisky craftsmanship gains global recognition, it’s crucial to drive innovation and uphold exceptional quality standards consistently. With Godawan, we are pushing the boundaries of whisky production through cutting-edge techniques and unconventional ingredients - to foster a spirit of exploration and innovation within the industry. We are excited to be available in Punjab, Chandigarh, and Madhya Pradesh - pivotal markets where whisky is a top choice among consumers. With the Indian single malt category exhibiting an annual growth rate of 42%, our national expansion couldn’t come at a more opportune time. Looking ahead, our focus remains on delivering high product quality and solidifying our presence across key markets,” says Vikram Damodaran, chief innovation officer of Diageo India.

Godawan made its international debut at the 75th Cannes Film Festival in 2022, marking a significant milestone for exceptionalism in Indian craft and strengthening the brand’s commitment to the Make in India initiative. The brand also recently secured two accolades at the prestigious Ambrosia Awards (Best Packaging – Graphics) and AFAQS CommuniCon (Gold: Best Use of PR for a Product Launch), reaffirming its position as a trailblazer in the Indian single malt industry.

Inspired by the techniques of Rajasthani craft liqueur makers, Godawan employs slow-trickle distillation from locally sourced six-row barley to extract optimal sensory performance from the liquid. It is uniquely matured at temperatures exceeding 100°F, resulting in a higher Angel’s Share (the amount of liquid lost to evaporation). This leaves behind a whisky with a rich and complex character. The spirit is finished in specially treated casks infused with two IndiIndiananicals, Rasna and Jatamansi, carefully selected from among 5000 options for their ability to complement the whisky’s flavor profile.

Godawan derives its name from the Great Indian Bustard, a majestic bird once widespread across India but now marked Critically Endangered in the IUCN Red List. With approximately 150 left in India, these regal creatures have taken their last refuge in Rajasthan.

With every bottle of Godawan sold, the company contributes to conserving the habitat of these birds, allowing them to flourish.