JK Masale launches ‘JK Cart’ to deliver essentials during lockdown

Keeping the ongoing lockdown incurred various curbs on the people of Kolkata and different parts of India in mind; JK Masale has launched its new pan India online delivery platform ‘JK Cart’ in the presence of the brand ambassador Tollywood actor Priyanka Sarkar at a virtual press conference today on 21 May 2021.

The second wave has hit the country with unprecedented ferocity and a subsequent lockdown again. Therefore, JK Masale wants to encourage people to ‘Stay Home, Stay Safe’ and make the recently imposed lockdown more successful by delivering the essential items so that people refrain from stepping out. Thus, there could not have been a better time than now to launch its online delivery platform ‘JK Cart’, which delivers spices, cooking essentials, and superfoods to beverages and dry fruits pan India keeping safety and hygiene in mind. Last year online delivery was possible but only through the official website, but this time it is a different segment altogether in the rapidly changing times.

Amit Jain, director marketing, JK Masale, added, “Online delivery has gained the momentum since the previous lockdown as the need for essential items never die down. This year we have decided to go ahead with our platform, which is available on android and iOS, and the JK Cart website. We have also ensured the hassle-free return of items along with a pan India delivery and lucrative discount on products keeping in mind the current scenario.”

Established in 1957 by Late Dhannalal Jain, the founding father of the brand, JK Masale, registered under the company name JK Spices and Food Products, started with a unique vision to manufacture and supply pure, hygienically packed spices. JK Spices and Food Products currently operates across three verticals – JK Masale, JK Cart, and JK Lifestore. Headquartered in Kolkata and with offices in Rajasthan and Gujarat for over 60 years, the brand has strived to serve the market with consistency in its quality and services. Being one of the first companies to introduce commercially packed spices in small packaging, the company is strategically located at Unjha (Gujarat), Kolkata (West Bengal), and Jaipur (Rajasthan).