Katrina Kaif becomes the new face of Bonn Group & Americana Biscuits

Bonn Group, one of India's leading FMCG food majors, has announced Bollywood actor Katrina Kaif as its brand ambassador for both Bonn Breads & Bakery and Americana Biscuits. Katrina’s authenticity, versatility, and widespread appeal resonate seamlessly with Bonn's commitment to excellence and quality in every product. Katrina brings a high level of appeal to the brands she endorses; her association with Bonn Group and Americana Biscuits is expected to boost the Brand image and reach and also attract a younger and more diversified demographic.

Bonn is one of the dominant players in various food categories, including bread, biscuits, cakes, and cookies. Americana Biscuits is one of the fastest-growing brands for the Group, striving to drive aggressive growth in the coming years. The brand will execute a 360-degree campaign featuring a television commercial bolstered by the strong campaign in print, outdoor, online, and on-ground activations.

This strategic endorsement signifies a powerful alliance with both entities having remarkable legacies. Over these 39 years, Bonn Group has gotten the pulse of changing consumerism. It has successfully developed a comprehensive product portfolio offering health, taste, and consistent quality, eventually making it one of the most preferred brands in the Bread & Biscuit Category across the Speaking belt in India. Katrina Kaif is a living icon and a role model for millions; she has been at the top of fitness with exceptional performance standards and work ethics.

Bonn Group will roll out a multi-media campaign, featuring Katrina Kaif, for Americana biscuits, Bonn Bread and Bakery product range. The campaign showcases a robust assortment of diverse bread and biscuits baked with love and care to resonate with the dietary preferences of modern consumers. Bonn Group offers a variety of healthy food products to discerning consumers across several Indian states and over 55 countries across three continents.

Amrinder Singh, director of Bonn Group, expressed his enthusiasm about the strategic endorsement, stating, “Katrina Kaif's appeal and pursuit of excellence perfectly aligns with Bonn’s commitment to Quality, Health, and Wellness. Her credibility and popularity among diverse demographies will significantly raise awareness about the significance of Americana Biscuits, Bonn Bread and Bakery products. This endorsement marks the beginning of an exciting new chapter for Bonn Group, as we continue to create a testament to our unwavering commitment to the health requirements of our consumers without compromising on taste.”

“We are delighted with Katrina’s association; we are looking at aggressive revenue growth in the next two years, with Katrina Kaif as brand Ambassador; this would make the brand more relatable with the target audience and also add a lot of energy among the internal team as well as the entire Sales Channel. Katrina’s commitment to wellness aligns perfectly with our brand’s focus on delivering quality food and the health of our consumers without compromising on taste,” said Dawinder Pal, head of Marketing at Bonn Group.

Campaigns for Americana Biscuits and Bonn Bread will be showcased across various platforms, including print and broadcast media and digital channels, outdoor advertising, and on-ground activations.