Ferrero Rocher Moments, an affordable premium gifting brand by Ferrero India, has released a digital ad film featuring Sara Ali Khan for their upcoming digital Diwali campaign #MakeDiwaliMomentsPerfect. An integrated digital campaign aims to bring alive the small yet perfect moments we cherish with our family and friends during Diwali. The campaign highlights the importance of choosing that perfect gift for your loved ones in your life and making it a memorable festival of lights for them. The digital film ends by positioning Ferrero Rocher Moments as a gift that not only brings extra sparkle to the festivities but also makes the moments perfect.
In the digital film, Sara Ali Khan talks about her special love for celebrating Diwali with her family, especially this year, as she plans to gift something special to her loved ones. She is gifting them ‘Ferrero Rocher Moments’ and penning down an adorable Diwali note for her brother, Thank You, Iggy Potter, for taking care of me always, standing with me through thick and thin of life. For Mother, (Hey Amma! Thank you for always understanding me when no one else could. I felt more secure & for Father, Hey Abba, thank you for always guiding me patiently and lovingly whenever I feel lost.
‘The campaign builds on the idea of connecting with your precious ones, coming together, and creating perfect memories.
Commenting on the occasion, Zoher Kapuswala, marketing head, Pralines, Ferrero India, said, “Diwali festival is one of the biggest celebrations in India with people uniting with their loved ones, finding the perfect gift, and creating special moments of joy. Ferrero Rocher Moments is a premium affordable brand that offers great taste and enjoyment, which can be a perfect gift one is looking for their friends and family. This new marketing campaign with the ad featuring Sara Ali Khan is innovatively designed especially for Indian consumers to bring alive these precious and unforgettable moments with their loved ones.
Manufactured at Ferrero’s state-of-art plant at Baramati, near Pune, almost 60% of the raw materials for Ferrero Rocher Moments are sourced locally. Ferrero Rocher Moments comes in an easy-to-share premium gifting pack and is crafted to make the brand relevant not only during festivals but to celebrate everyday occasions.
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