Naturally brewed hard seltzer now pouring in Hyderabad

Spyk Hard Seltzer, India's first brewed hard seltzer, has launched in Hyderabad following its successful launch in Bangalore. Spyk is a low-calorie, low-carb, and 100% natural fruit flavor beverage with a solid 5.5% alcohol content. Unlike other seltzers that are carbonated cocktail mixes, Spyk is freshly brewed giving it a crisp, refreshing taste that is shockingly light and guilt-free.

Spyk's arrival in Hyderabad is a testament to the brand's growing popularity among the country's young, health-conscious consumers. The city, known for its vibrant nightlife and youthful population, is an ideal market for Spyk's innovative and millennial-focused product. With its expansion to Hyderabad, Spyk is poised to tap into a new customer base and build on its success in Bangalore.

Vimal Chand, chief executive officer, and co-founder, V9 Seltzer Works, the company behind Spyk, said, "We saw the immense potential for a truly millennial product and are thrilled to announce the launch of Spyk in Hyderabad and to introduce Hard Seltzer to the city. With summer just around the corner, we believe there's no better time to bring this refreshing and light drink to Hyderabad. The beer market here is massive, and we see immense potential for seltzers to take off as well with the right education."

Spyk's success in Bangalore's growing preference for innovative and healthier alcoholic beverages. With the brand's expansion into new markets, it is set to disrupt the traditional alcoholic beverage industry and create a new segment catering to India's youth's changing preferences.

Vamsi Krishna, chief managing officer and co-founder, Spyk Hard Seltzer, said, "We see Spyk as a disruptor & market leader in the hard seltzer space. We aim to give social drinking a new face, one that aligns with someone that works hard & plays hard, a drink that fits everyone's lifestyle choices. At Spyk, we are confident that we can become the market leader in this segment and offer Hyderabadis a new, exciting alternative to beat the heat."

Spyk has launched four delicious variants ranging from flavors like Lime, Orange, Mixed Berry, and Original; priced at INR 210 for 330 ML and INR 240 for 500ML. Spyk Hard Seltzer is the perfect beverage for any occasion, no matter the time of day or setting. Whether you're attending a networking event or enjoying a night out with friends, Spyk Hard Seltzer is a refreshing and versatile choice that can be enjoyed throughout the day. With its crisp and light flavor, Spyk Hard Seltzer is a great alternative to heavy beers or sugary cocktails, making it a popular choice among health-conscious individuals. Whether you're looking for a mid-day pick-me-up or a refreshing drink to unwind with at night, Spyk Hard Seltzer is the ideal beverage for any occasion.

The highly anticipated Spyk Hard Seltzer is now available at select bars and MRP stores across the city, making it easier than ever to enjoy this refreshing drink with friends and family. Some of the city's top bars, including Monastery Brewery and Bar, Farzi Cafe, Sanctuary Bar and Kitchen, Tabula Rasa - The Bar, and The Moonshine Project, are now offering Spyk Hard Seltzer, providing the perfect ambiance to unwind and savor the taste. Additionally, leading MRP Stores such as Tonique, Liquidz - The Liquor Boutique, D-Liquor Mart, and RRR Liquor Mart have also started stocking Spyk Hard Seltzer, allowing you to conveniently purchase and take it home to enjoy. Don't miss out on this exciting new drink, try Spyk Hard Seltzer.

Spyk is committed to expanding its presence in India by targeting new markets and customer segments. The brand's launch in Bangalore and Hyderabad is just the beginning of a larger plan to capture a significant share of the Indian market. The company plans to expand organically and then approach strategic investors who can add value to the company.