ONDC network partners, Delhivery and eSamudaay, come together to enable rural businesses to take flight

Delhivery, India's largest fully integrated logistics provider, has partnered with eSamudaay, a software solution provider, to enable rural businesses to scale by serving customers across India.

Coming together of Delhivery and eSamudaay, network partners of ONDC, effectively broadens the footprint of local products and aligns with the government of India's plans of 'Make in India, for the world’.

Bengaluru-based eSamudaay has launched a tech-enabled platform called TyohaarForever Platform to curate India's vast range of hyperlocal products produced by local artisans. Through the partnership, eSamudaay will leverage Delhivery's extensive pan-India network of 18,400+ pin codes to make these local products accessible across the country.

The platform enabled the first set of cross-country orders for raw, unpasteurized Himalayan Honey produced by Tenacious Bee Collective. A Delhivery field executive picked up the products from Jia valley, located in the Kangra district of Himachal Pradesh, to ship to Delhi, Mumbai, and Bangalore.

Tenacious Bee Collective is a start-up that brings local farmers on a single platform with apiarists and scientists. They aim to spread the use of raw and unpasteurized honey and help local beekeepers enhance their incomes. Tenacious Bee Collective is in the process of being onboarded on the ONDC network.

Speaking on the initiative, T Koshy, managing director, and chief executive officer, ONDC, said," ONDC, with its agenda of democratizing digital commerce, aims to bring the smallest of sellers onto the network and provides them with a level playing field. I'm delighted to see two network participants, Delhivery and eSamudaay, enable 'Tenacious Bee Collective,' a small company from Kangra, Himachal Pradesh on-board onto ONDC to take its products to customers across India."

Ajith Pai, chief operating officer, Delhivery, commented on the partnership, "We are excited to collaborate with ONDC network enablers such as eSamudaay to open up new vistas for delivering value and creating wealth at the grassroots level using digital technologies. With Delhivery's technology-enabled, fully-integrated logistics solutions, entrepreneurs and businesses from the remotest villages and settlements can serve customers across the country. India has huge demand from different tiers of economy, and ONDC will truly unlock the growth potential of digital commerce in India."

Commenting on the platform, Sunjay Keswani, chief executive officer, digital commerce business, eSamudaay, said, "Taking off from our mission of creating decentralized digital communities, TyohaarForever is one such platform that enables the curation of best of the products from rural communities from the deepest of locations In India. We work with them so that these very sellers and artisans can take charge of their livelihood improvement and economic betterment. The core beneficiaries of our initiative are sellers in informal settlements and tier-2, tier-3, and tier-4 cities. In fact, we are driving ONDC initiatives in what we know as Bharat.”