Orion brings Rice Cracker and Custas Cup Cakes to India

Orion, one of the largest food companies in South Korea, has kick-started festive celebrations early in India with the launch of two of its most sought-after products globally, O’Rice and Custas Cup Cake. According to the company, the snacks are being imported from its state-of-the-art production facilities in Vietnam.

Riding on 400% plus volume growth achieved over H1 LY, the company aims to increase its market share in India aggressively. With O’Rice and Custas Cup Cake, Orion targets new-age Indian consumers and is looking at repeating its Choco-Pie success story in India. O’Rice is a 100% vegetarian snack which is baked and not fried to maintain nutritional goodness. The combination of India’s love for rice and the unique flavor that O’Rice offers makes it a desirable snack that one can relish. It also comes with a longer shelf life of 9 months.

Orion Custas Cup Cake comes with the richness of a cream-filled core and is super soft. According to the company, a favorite in global markets, these cupcakes are made with the best quality ingredients offering a shelf life of one year; both the offerings are rich in taste and quality.

Saurabh Saith, chief executive officer, Orion India, said, “We are delighted to bring the taste of Orion’s special range of products to India. The launch of Orion O’Rice and Custas Cup Cake brings in a treat for Indian customers, especially during the festive season. We have received a remarkably positive response to the products during soft launch and trust that we have a highly distinguished offering in the snacks category.”

Orion is committed to bringing the best of K-food to the world. Its offering, Orion Choco-Pie is already popular across multiple countries since its launch. Recently run campaign in partnership with some of the leading online platforms in Delhi and Bangalore with 45,000 families saw overwhelming response for O’Rice and Custas Cup Cake.

Orion O’Rice has 2 Rice crackers in 1 pack priced at Rs 140, whereas Orion Custas CupCake has six cupcakes in 1 box priced at Rs 99 for one pack. The company has also launched a Happiness Pack consisting of 20 pieces of Choco-Pie for the festive season, priced at Rs 300.