Sunpure launches the #MakesYourFoodSpecial campaign to reiterate the value of purity and trust

South India’s edible oil brand, Sunpure, announces the launch of its latest marketing campaign - #MakesYourFoodSpecial. The year-long, multilingual campaign has been planned across traditional and digital media and aims to reiterate the brand’s core values of purity, trust, care, and honesty.

Last year, Sunpure, a part of MK Agrotech Group, appointed actor and philanthropist Sonu Sood as its brand ambassador. The current campaign is looking at further strengthening the deep connection the brand has developed with customers across Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, Goa, Maharashtra, and Kerala.

The evocative ad campaign – in Kannada, Tamil, and Telugu – shines a light on the strong emotional influence that food has on everyone’s lives. Food plays a special role in relationships. When one cooks for their loved ones with India’s only physically refined sunflower oil, Sunpure, it shows that they care. For them, their health, their well-being.

Speaking about the campaign, Gokaran Pawar Singh, general manager - sales & operations, M K Agrotech, said, “Sunpure’s latest ad campaign drives home the purity of our product through a simple, yet powerful message that food cooked with Sunpure Sunflower Oil is special. The campaign will be amplified through varied platforms like TV commercials, digital, performance marketing, and outdoor media.”

Apart from being India’s only physically refined sunflower oil, Sunpure Sunflower Oil is free from harmful preservatives, like tertiary butylhydroquinone (TBHQ) commonly used in food products. It is also enriched with Vitamins A, D, and E.

Sunpure’s USP is its purity, powered by the perfect blend of technology with tradition. Unlike other brands that use harmful preservatives, Sunpure has none. Moreover, the manufacturing process is eco-friendly using RO-treated water whereas other players use mineral oils for heating. The company uses 100% green electricity generated by windmills, producing eight times more power than it consumes.