Tata Sampann launches ‘Pyar Bhara’ Campaign

Tata Sampann, a brand from Tata Consumer Products Limited (TCPL) offers an array of products like unpolished pulses, spices with native natural oils, high fibre Gurjari variety Poha, premium quality dry fruits & many more, in one of their most natural versions. Tata Sampann’s latest brand campaign- ‘Pyar Bhara,’ brings alive this unique proposition & encourages consumers to choose food Ingredients full of nature’s love.

The ad shows a friendly banter between chefs Sanjeev Kapoor & Ranveer Brar while showcasing how Tata Sampann Unpolished Dal is special, as it has essential nutrients & goodness of nature intact, making it a great choice for consumers.

By celebrating the joy of cooking with untampered natural ingredients, the ‘Pyar Bhara’ campaign promotes the idea of consuming food in the form nature intended, making every meal both delicious and nourishing for the family, thereby fostering a deeper connection between consumers and the ingredients they use in their cooking.

Speaking about the campaign, Deepika Bhan, president, Packaged Foods - India, Tata Consumer Products, stated, “We believe that polishing is a harsh process which takes away most nutrients dal has to offer. This is why we don’t polish our dal - we bring it to our consumers, unpolished and full of Nature’s Love”. And not just dals, all Tata Sampann food holds the same promise."

Sharing his thoughts, Anurag Agnihotri, chief creative officer (West) at Ogilvy India, said, “When food isn’t processed and tampered with, doesn’t have anything artificial or superficial, what does it have? Perhaps, just love. Tata Sampann doesn’t polish its pulses and its pure spices have native natural oils, retaining the love that nature has put in it. This is the idea that we wanted to bring alive. And coming from two beloved Indian chefs, it will hopefully be heard, understood and loved.”

Talking about his association with the brand Chef Sanjeev Kapoor said, “Cooking is an honest art. The dish will only come alive if your efforts and ingredients are full of love. That's why I choose Tata Sampann. Their products have nature's pure and unlimited love. You can feel it, every time you cook with their products. I'm proud to be part of a campaign that celebrates this love for Indian food. Nature's. Mine. Yours.”

Chef Ranveer Brar fondly spoke of the brand campaign and said, “Tata Sampann reminds us that the most nourishing, delicious food is the one nature provides in its intended form. I believe the secret to preparing great food lies in respecting the way nature makes it and I'm thrilled to lend my voice to a campaign that captures this sentiment beautifully. Tata Sampann's close to nature products can truly elevate the joy of home-cooked food.”

The Tata Sampann ‘Pyar Bhara’ campaign will be promoted across various digital platforms, including social media, where consumers can engage with the content and share their experiences cooking with Tata Sampann products. The new films launched are live on Tata Sampann’s social media, encouraging consumers to discover how nature’s love transforms everyday cooking, making our daily food nourishing & tasty.