Tata Starbucks strengthens digital presence with Tata CLiQ Luxury

Tata Starbucks announced a partnership with Tata CLiQ Luxury for its signature Starbucks Essentials and coffee brewing equipment. Customers can now order the signature Starbucks range of merchandise such as mugs, tumblers, sippers from the comfort of their home on Tata CLiQ Luxury.

Underscoring its long-term commitment to the country and supporting its vision of offering more ways for customers to engage with the brand across digital channels, this association will further strengthen Tata Starbucks' eCommerce presence across India. The company aims at tapping into the eCommerce portal's customer base.

"Tata Starbucks is delighted to partner with Tata CLiQ Luxury, offering their audience the option to purchase our curated range of signature merchandise and coffee brewing equipment from the comfort of their homes. Building on our existing digital-first features, we look forward to delivering an authentic Starbucks Experience at our customer's home, enabling us to remain a part of their lives in meaningful ways even beyond the current cities we are present in," said Deepa Krishnan, director - Marketing, Category, Loyalty, Digital, Tata Starbucks

Vikas Purohit, chief executive officer, Tata CLiQ Luxury, added, "We are delighted to announce the launch of Tata Starbucks on our platform. With this partnership, we can offer the Starbucks Experience to our customers in the comfort of their homes. We are certain this partnership will add value to our portfolio and strengthen our vision of bringing well-made luxuries to the discerning consumer."

Customers can now find official Starbucks Essentials on the Tata CLiQ Luxury's application and website, with pricing consistent across in-store and ranging between Rs 450 to Rs 2,200*.

*Delivery charges and availability of some items may vary upon location.