Tetra Pak welcomes new Executive Vice President of Development & Technology, bolstering innovation expertise within its senior team

Tetra Pak announces the appointment of Sara De Simoni as Executive Vice President Development & Technology (D&T), effective 1 September 2024.

Having joined Tetra Pak more than 24 years ago, Sara has delivered countless innovations across solutions development, programme management, and equipment engineering for the company and its food and beverage customers. Her mandate in the new role is to develop and deliver innovative solutions with the highest value for customers, collaborate across the business to accelerate their deployment, and fast-track the work to realize the company’s ambition to deliver the world's most sustainable paper-based food and beverage package.

She will be based in Lausanne, Switzerland, and will be a member of the Tetra Pak Executive Leadership Team, reporting to Adolfo Orive, President & CEO.

Holding a Master’s Degree in Industrial Design from the University of Florence and a Post-graduation Master’s in Technology and Innovation Management from the University of Bologna, Sara joined Tetra Pak in 2001 as an industrial designer for carton packaging opening systems. Her technical, relational and collaborative skills led her to become Managing Director for Tetra Pak Packaging Solutions S.p.A. in Modena, Italy, a research and development centre, and Vice President of Programme Management in D&T.

Sara De Simoni, executive vice president Development & Technology (D&T) at Tetra Pak, comments, “Tetra Pak D&T brings together an exceptionally talented team of designers, of doers, of people who make things happen. I am proud to be leading them in our journey to shape the future of food packaging, and I see this as an opportunity to drive forward our pursuit of innovation, design excellence and groundbreaking sustainable solutions. We will continue to focus on delivering those solutions for our customers, who are at the centre of everything we do.”