WellBe Foods bags ‘Start-up of the Year’ at Fi India Awards 2024

WellBe Foods, the direct-to-consumer brand under the Nimida Group, reputed for its Deliciously Good food choices with No Nasties, has been awarded the prestigious "Start-Up of the Year" at the Fi India Awards 2024, held in Bengaluru. This recognition highlights WellBe Foods' commitment to revolutionizing the FMCG industry by creating healthier, more nutritious alternatives – from snacks and snack bars to organic kitchen staples - without compromising on the authentic taste and quality that consumers deserve. 

The Fi India awards celebrate excellence and innovation in the food industry, recognizing companies that are pushing the boundaries of what’s possible in food development. WellBe Foods' dedication to crafting ‘Deliciously Good, Honestly Made’ food choices with ‘No Nasties’ prioritizing consumer well-being has positioned the brand as a trailblazer in the sector.

Gaurav Manchanda, founder, Nimida Group, commented, “We are truly honored that WellBe Foods has been recognized as ‘Startup of the Year’ at the Fi India Awards. This award is a testament to our unwavering commitment to creating Deliciously Good products with No Nasties, thereby offering consumers healthier alternatives. It also reflects and acknowledges our dedication to taking the more challenging path—making transparent and responsible choices, with Honestly Made products that align with our vision of being India’s No. 1 Responsible Retailer.”

WellBe Foods is on a mission to change the way people eat by offering deliciously good, honestly made products with No Nasties. WellBe’s range of traditional Indian snacks reimagined in a healthier avatar eschews the use of maida, refined oil, and refined salt. The brand's innovative approach includes healthier alternatives like rice flour, red rice flour, rice bran oil, rock salt, and a first in traditional Indian snacks: flaxseeds. Its range of kitchen essentials includes a host of organic options – from rice, dal and atta to cold-pressed oils and bilona ghee. WellBe also offers a host of snack bars and breakfast muesli – free of refined white sugar, artificial colors & flavors and synthetic preservatives. 

WellBe is available at the company website, The Organic World, Lulu, More Hyper & Supermarkets, Ratnadeep & Natures’ Basket and in the general trade market in Hyderabad.