Yuvraj Singh invests in food & beverage startup ‘Greto’

Former international cricketer, entrepreneur and philanthropist, Yuvraj Singh has invested in FMCG brand ‘Greto’. Greto is a food and beverage brand of Gurugram-based startup Mahu Tasty Foods, which was launched in March 2023. Yuvraj Singh has invested an undisclosed amount in Greto. Apart from being a stakeholder in the company, he will also support the brand in its promotional activities.

Greto is a visionary food and beverage brand that provides a wide variety of delicious and nutritious products. Currently, the brand’s portfolio consists of 40 products spanning various categories, including Probiotic Drinks, Natural Ice Cream, Fruit Yogurt and an extensive assortment of snacks. Greto’s standout product is the Probiotic Drink, which is available in several flavors.

On the matter of investing in this startup, Yuvraj Singh said, “I am happy to join Greto as a promoter and investor. My journey in the world of sports has taught me the importance of dedication, perseverance, and teamwork and I can see all these values resonate strongly with what Greto represents. Investing in Greto is not just about endorsing a brand; it is about supporting a vision. My decision to join Greto as a promoter and investor is rooted in a shared commitment to excellence and a passion for innovation, as I believe in the power of unforgettable experiences. I look forward to being a part of Greto's exciting future and to witnessing the positive impact it will have on the world of food and beverages."

As per Mahu Tasty Foods’ co-founder Sanchit Tyagi, “We are thrilled to have Yuvraj Singh on board. He is a testament to the power of the human spirit, given his inspirational story of courage and resilience - from the cricket field to his fight with cancer and beyond. Moreover, his commitment to excellence, his dedication and unrelenting spirit of success make him the perfect representation of our brand and products.”

In the coming months, Mahu Tasty Foods plans to set up a franchise network for Greto. The company plans to open 100 Greto franchises in the next 6-12 months, starting with Delhi-NCR. It also plans to expand the franchise network to Punjab, Himachal Pradesh, Rajasthan and other major states across the country.

Regarding the company’s expansion plans, Mahu Tasty Foods’ co-founder Abhishek Rao said, “We have invested substantial time and effort in studying market conditions, identifying trends and pinpointing opportunities that resonate with our brand. This has allowed us to chart a way forward that not only capitalizes on current market dynamics but also positions Greto as a frontrunner in the industry.”

“We are fully responsible for both the manufacturing and meticulous packaging of our products. So, our franchise partners can be sure of quality and consistency in the products. Setting up a Greto franchise store will require an investment of approximately 25-30 Lacs. This encompasses various factors, including location, store size, interior setup, equipment as well as initial inventory and operational costs,” Rao added.

The company is also actively seeking funding. According to Sanchit Tyagi, “Probiotics, often referred to as "good bacteria," have garnered significant attention in recent years for their remarkable benefits to digestive health. I've come to realize that the fusion of taste and well-being can be a transformative experience. This realization has driven us to introduce probiotic drinks as a cornerstone of our product offerings at Greto. Our probiotic drinks are carefully crafted to be not just beneficial but also incredibly delicious. We believe that taking care of your gut health shouldn't come at the expense of taste, and that's where Greto truly shines. We are pleased that Yuvraj Singh believes in our vision and has invested in our company. We remain open to exploring additional funding opportunities to further grow and expand our efforts.”