Meet Thai Wah at Fi India to explore food starch innovations & beyond

Thai Wah International India Pvt Ltd, a subsidiary of Bangkok-based Thai Wah Public Company Limited, is at the forefront of innovation and sustainability in the food and beverage sector. With a diverse product portfolio and a commitment to excellence, Thai Wah is redefining the industry landscape through its extensive research and development efforts, sustainability practices, and strategic market positioning.

A Diverse Product Portfolio

Thai Wah International India’s core business is organized into three main categories: tapioca starch and starch-related products, food products, and biodegradable solutions. Their product range includes tapioca flour and starch under the Rose brand, rice noodles and vermicelli under the Double Dragon brand, and biodegradable products branded as RosEco. The company’s offerings are tailored to meet both local and international market demands, ensuring a wide array of solutions from food to environmental sustainability.

S. Thangaraj, Country Commercial Manager, elaborates on the company’s comprehensive product lineup, stating, “Our product portfolio is designed to cater to diverse needs. Whether it's tapioca pearls, modified starches, or biodegradable materials, we ensure that every product reflects our commitment to quality and innovation.”

Innovation Through R&D

Thai Wah's dedication to research and development is a cornerstone of their strategy. Over its 77-year journey, the company has built a robust R&D framework focused on clean label, healthy, functional, and system solutions. Thangaraj highlights this commitment, “Thai Wah has developed strong capabilities in creating B2B food platforms that cater to global markets. Our innovations span key applications such as dairy, sauces, bakery, noodles, and meat & coating. Our extensive R&D capabilities across regions NPD and innovative ingredients to provide highly functional ingredients that withstand food processing, enhance sensory attributes, and provide cost optimization and to serve global customers through 5 local RD Hubs across regions.”

Adapting to Industry Trends and Challenges

Reflecting on recent industry disruptions and emerging trends, Thangaraj highlighted several key strategies:

Supply Chain Excellence: "To mitigate supply chain disruptions, we diversify suppliers, maintain safety stock, and invest in digital technologies for real-time tracking and monitoring. Creating agile supply chain strategies that can adjust to unforeseen disruptions, such as natural disasters or global crises," Thangaraj explained.

New Product Innovation: Thai Wah invests heavily in research and development to meet evolving consumer preferences and product trends. "This includes embracing clean label starches, functional hydrocolloids, thickeners, stabilizers, and other sustainable products, which are gaining popularity," Thangaraj noted.

Quality Perspective: Stringent food safety regulations in India require significant investment in quality control and compliance measures. Thangaraj stated, "Implementing technology for traceability, efficiency, certification, data analytics, inspection, and adherence to FSSAI safety standards is vital. Training and educating staff on safety protocols is equally important to maintain consumer trust."

Sustainability and Bio Economy: To address environmental concerns, Thai Wah adopts sustainable practices in production processes, packaging, and waste management. According to Thai Wah, communicating these efforts to consumers can enhance brand reputation and loyalty. Thangaraj elaborated, "We commit to sustainability embedded in every step: regenerative agriculture, carbon-neutral factories by 2030, a diverse workforce compliant with labor laws, and packaging in 100% biodegradable materials."

Showcasing Innovation at Fi India

Thai Wah International India Pvt Ltd is thrilled to participate in the Fi India trade show, set to take place from 25 to 27 September 2024, at the Bangalore International Exhibition Centre (BIEC), Bengaluru. This premier event is a platform for showcasing the latest advancements and trends in the food and beverage industry, and Thai Wah is eager to present its cutting-edge innovations.

At Fi India, Thai Wah will exhibit a diverse array of products designed to meet evolving consumer needs and industry standards, including:

• Soup, sauces, and dressings

• Extruded snacks

• Cheese products

• Coated peanuts

• Batter mixes for meat

• Drinking yoghurt

• Pizza dough conditioners

• Biodegradable packaging solutions

• Glass noodles/vermicelli

Thangaraj emphasized the strategic value of participating in trade shows like Fi India, "It grants exposure to a wider audience, brand relevance, value, and publicity. It’s a good platform for understanding competition and their strengths. It also helps us reach untapped markets and expand networks."

He also shared the company’s high expectations for the event, “We look forward to learning more about industry trends, boosting our brand visibility, enhancing customer loyalty, increasing sales and leads, and refining our goals and strategies. The trade show will also aid in scaling up our operations and designing effective budgets.”

Visit Thai Wah at Fi India

"We’re ecstatic to invite you to explore and immerse in the extraordinary innovation of food starches, a creation of sustainability from FARM to SHELF," Thangaraj conveyed enthusiastically.

Thai Wah International India will be located at Hall No. 4, Booth No. D78 from 25 to 27 September 2024, at the Bangalore International Exhibition Centre (BIEC), Bengaluru. Visitors to the booth can expect to experience a showcase of the company’s latest advancements in food starches and sustainable solutions.