Salud wins gold medal at Global Gin Masters

India’s leading urban lifestyle brand, Salud, has hit the international award list once again. Having won many international awards in the shortest period since its launch, Salud wins yet another gold medal for its upcoming premium Gin 'Salud Cusp' at a prestigious global gin master platform. The Global Spirits Masters, highly regarded in the industry, had its annual competition for gins, where 500 brands from across the world participated. A globally recognized platform had a team of professionals who tasted the gins and chose Salud Cusp as one of the best Gins. With close to 500 submissions, the competition for this year's Gin Awards was fiercer than ever before.

The judges were extremely pleased with the taste of Salud Cusp, and said, “The cusp was delicate and elegant on the nose, with subtle juniper and lemon zest notes. The Salud Cusp is clean and crisp on the palate with a good level of juniper and lemon zest, green and leafy herbs with a good pinch of earthy spice.”

Within two years of the journey, Salud bagged two Bronze Medals in the highly competitive IWSC Awards, as well as double gold, gold, and silver medals for gin refreshers at the CWSA Best Value competition in Hong Kong. Salud Cusp is the new product coming to the market and with an award on an international stage already under its belt, the quality speaks for itself.

Expressing his achievement, Ajay Shetty, founder-director, Salud said, “The Salud Cusp is an incredible Gin and we are extremely excited to introduce it to the people of India. Salud’s journey to get here was amazing, and the Gin Masters award is a stepping stone for our expansion plan as we recently entered international markets. It is demonstrative of our consistent goal to not only innovate but innovate effectively, branching out into new avenues and excelling within them.”

Salud revolutionized the ready-to-drink market by launching a delicious Gin & Tonic in 2021, bringing out three variants of bottled cocktails, Salud G&T 2.0. The brand followed it up by launching more innovative products in the beverage, music, and clothing categories that are redefining customer-brand engagement, and consistently working towards helping everyone celebrate life.

Now having entered the Metaverse as well, their well-laid-out road map along with an exclusive NFT collection places Salud in a position to elevate customer experience like never before. Currently, the brand is present in Karnataka, Goa, Chandigarh, and Delhi with more domestic and international markets.