Vitafoods India 2024 – An optimal showcase of the fast-transforming 33,000 crore Indian nutraceutical market

Informa Markets in India, India’s leading B2B exhibition organizer, announces the 2nd edition of Vitafoods India, the only dedicated Expo to showcase India’s fast moving Nutraceutical industry. As an integral part of the globally recognized Vitafoods brand, renowned for its presence in European and Asian markets, Vitafoods India 2024, is poised to set new benchmarks in the wellness industry. The event which is scheduled to take place from the 13th to 15th of February at the Jio World Convention Center in Mumbai this year is set to unite the entire nutraceutical supply chain under one roof.

The gateway to nutraceutical landscape

Vitafoods India 2024 emerges as a pivotal player, strategically designed for the Indian nutraceutical market, seizing the industry's growth, especially post-COVID-19. With a current valuation of approximately Rs. 33000 Crores, India's nutraceutical market is poised to be a global leader, forecasted to surge to around Rs. 1.5 Lakh Crore by 2025.

The event is uniquely positioned to address key industry trends, with a dedicated focus on the growing demand for personalized and customized nutraceutical solutions. In response to shifting consumer preferences, Vitafoods India 2024 will spotlight the rise in popularity of sustainable nutraceutical products. It stands as the sole event encompassing four pivotal sectors within the industry: ingredients and raw materials, finished products, contract manufacturing and private label, and services and equipment.

Uniting forging connections in nutraceutical excellence

With an impressive cohort of domestic and international participants, the event is poised to exceed expectations, presenting a diverse showcase of global innovations in the nutraceutical industry. Notable names such as KSM-66 Ashwagandha, Bio-gen Extracts, Brenntag, Omniactive Health Technologies, Roquette India Private Limited, Sami Sabinsa Group Ltd, Krishna Enzytech/Collagen Lifesciences and others have confirmed their participation, ready to showcase products, generate business leads, and connect with global suppliers and decision-makers. The event is anticipated to host over 5000 visitors, more than 25 expert speakers and over 12 educational sessions in a 3-day event. This provides a unique opportunity to establish meaningful connections with leaders, influencers, and decision-makers within the nutraceutical sector.

Speaking on the announcement of the 2nd edition of Vitafoods India, Yogesh Mudras, managing director, Informa Markets in India said, "As lifestyles in India undergo a transformative shift towards wellness, triggered by a surge in lifestyle-related diseases, Vitafoods India 2024 emerges as the trailblazer shaping the narrative. With the Indian nutraceutical industry witnessing a robust 25% annual growth during the pandemic, Vitafoods India stands at the forefront, offering a dynamic platform for innovation and collaboration. Positioned as a catalyst for a healthier future, Vitafoods India aligns seamlessly with the evolving demands of our wellness-driven society. Notably, as the dietary supplements market in India is projected to soar from USD 4 million in 2020 to an estimated USD 10 million by 2026, signifying an impressive 22% year-on-year growth, Vitafoods India 2024 paves the way for this remarkable industry transformation.”

Emphasizing the importance of Vitafoods India, Dr. Debjani Roy, executive director, SHEFEXIL, Ministry of Commerce & Industry, Govt. of India. said, “Striving to elevate India to a leading position in global nutraceutical exports, SHEFEXIL envisions our country among the top 5 exporters worldwide for nutraceuticals and associated products. With a focus on delivering high-quality products for health-conscious consumers, Vitafoods India serves as a prime platform for companies to showcase their expertise on a global scale. As Vitafoods India’s strategic partner, SHEFEXIL is excited to actively contribute to the growth and development of our country’s nutraceutical industry.”

A comprehensive and engaging event

Highlight of the event will be the show features, such as the Innovation Zone and a Global Trends Zone by Mintel, offering participants valuable insights into the most recent industry trends. The program includes a content-rich conference, the attendance of prominent global buyers, and a Fireside Chat featuring celebrity speaker Luke Coutinho, the Wellness Champion for the Fit India Movement. Coutinho will be joined by Avartan Bokil, founder and director of Food Strong, as they delve into the latest innovations and emerging trends in Sports Nutrition.

Industry association support

Fueled by essential partnerships, Vitafoods India 2024 collaborates with renowned nutraceutical associations, including the Shellac and Forest Products Export Promotion Council (SHEFEXIL), Association of Herbal and Nutraceutical Manufacturers of India (AHNMI), Health Foods and Dietary Supplements Association (HADSA), Women in Nutraceuticals (WIN), and Plant Based Foods Industry Association (PBFIA).