Kezzler named as an IDC innovator in Food Traceability Technology

Kezzler is proud to announce its recognition as an IDC Innovator in the IDC Innovators: Food Traceability, 2024 report.

The growing emphasis on traceability in the food and beverage industry is driven by consumer demand for safety, transparency, and sustainability, as well as global regulations that require complete visibility along the entire food value chain. As a result, innovation in food traceability has become paramount for the industry.

Kezzler’s recognition in the IDC report highlights its leading role as an innovator in the food traceability space. Kezzler offers proven solutions and technology that address both the scalability and complexity required by food and beverage supply chains. Kezzler’s Connected Products Platform represents a robust and innovative approach, helping gather the necessary data for required reporting while continuously aggregating data throughout a product’s lifecycle, from “farm to fork.”

"Enhancing transparency and achieving full supply chain visibility is increasingly important for all stakeholders in the food value chain, from producers to distributors and end customers," said Federico Mayr, Senior Research Analyst at IDC Health Insights. "Adopting technologies that ensure product authenticity, help meet regulatory requirements, and increase operational efficiency will be crucial in meeting consumer needs and preferences in a rapidly evolving landscape."

Kezzler looks forward to further collaboration with food and beverage industry leaders, helping businesses stay compliant with traceability requirements while empowering them with data-driven decision-making to drive operational efficiency, food safety, and waste reduction.