GNT to highlight the power of plant-based EXBERRY colors at Fi India 2024

GNT will showcase the versatility of its plant-based, sustainable EXBERRY coloring solutions at Fi India (25-27 September, Bangalore).

The EXBERRY portfolio features a broad spectrum of colors made from fruits, vegetables and plants that are suitable for use in almost any food and drink application. The range includes concentrates made from edible raw materials using physical processing methods such as chopping, filtering, pressing and boiling. Under Food Safety & Standards Authority of India (FSSAI) regulations, these colors qualify for clean and clear label declarations.

While most packaged foods and drinks in India feature artificial colors, FMCG Gurus research shows the country’s consumers prefer natural ingredients. Six in ten (63%) said it was important that products did not contain artificial colors, while 55% agreed or strongly agreed that they would pay a premium for natural colours.1

To demonstrate how EXBERRY performs in different food and beverage applications, GNT (Stand G12) will present colorful confectionery as well as yoghurt with fruit preparation. The company’s technical experts will also be on hand each day to offer advice on using plant-based colors to maximize product appeal.

Santosh Thankappan, sales director at GNT Middle East, said, “EXBERRY plant-based colors enable manufacturers to create vibrant, appealing products that satisfy Indian consumers’ desire for natural ingredients. We’re looking forward to showing the huge potential and benefits of our plant-based colors to Fi India visitors.”

Fi India 2024 takes place at the Bangalore International Exhibition Centre (BIEC) in Bengaluru.

For more information, visit: https://www.figlobal.com/india/en/home.html

1 FMCG Gurus ‘Flavor, Color & Texture – India’ (Q4 2022)