IFF launches anti-staling amylases for sweet baked goods in China

IFF announced the launch of Powerfresh and Powersoft range of enzymes in China. These products are marketed under the Danisco range of food ingredients that are now part of the IFF family.

Improver houses and bakeries in China are always looking to enhance consumer eating experiences while improving productivity and reducing product returns. To help them meet these challenges, IFF introduces new Powerfresh and Powersoft enzymes, expanding its current range of freshness solutions in China.

Powerfresh and Powersoft enzymes offer improver houses and industrial bakeries excellent anti-staling solutions that claim to deliver the desired taste, texture, and shelf-keeping characteristics in cakes, sweet rolls, and buns while maintaining the desired shape and volume. According to the company, they are specially formulated to deliver the ultimate softness and moistness that consumers crave in sweet baked goods, addressing the needs of a category that is driven by indulgence.

“Chinese consumers increasingly expect their baked goods to not only taste great, but they should also be soft, have a good texture and crumb, and with excellent keeping qualities,” said Lai See Lee, regional industry leader, Asia Pacific, Food Enzymes. “Our Powerfresh and Powersoft enzymes are essential solutions to help the bakeries optimize their recipes and satisfy their customers’ evolving preferences.”

“These innovative enzymes have a higher sugar tolerance in dough compared to regular softening enzymes, making them particularly performant in delivering greater taste and texture appeal while improving productivity, flexibility, and sustainability. They can also be applied in a wide variety of recipes without affecting the overall production process,” she adds.

IFF produces enzymes that deliver sustainable innovations across a wide variety of food and beverage products. At IFF, an industry leader in food, beverage, health, biosciences, and sensorial experiences, science, and creativity meet to create essential solutions for a better world – from global icons to unexpected innovations and experiences.