Oterra introduces I-Colors Bold: Redefining intensity in natural colorization

Oterra, a global leader in natural colors, has introduced six bold new variants to its I-Colors line. Creating I-Colors Bold meets growing demand for vibrant and intense colors while satisfying consumers’ demand for natural ingredients.

It is now possible to introduce a vivid red for snack applications that can compete with artificial colors for impact, but using sweet potato as a raw material.

“The reduced particle size creates more intense color because there is a larger surface area to reflect light” said Luc Ganivet, chief innovation officer at Oterra. “And because of a better dispersion of the powder the color is distributed more uniformly.”

The range of 10 I-Colors Bold milled powders enable manufacturers to achieve deeper, richer shades with lower dosages, enhancing product aesthetics and appeal.

The ultrafine colors are particularly well-suited for applications such as powder-based beverages, snack seasoning, compound coatings, bakery toppings and fillings or compressed candy.

I-Colors Bold colors can also be added directly to fat-based fillings for cake and biscuit applications, without the need for an intermediate processing step.

“Consumers want impactful colors, but they also want natural ingredients,” said Lotte Jeppesen, global industry marketing manager for Oterra. “That combination can be a challenge for some manufacturers. With its exceptional color intensity and instant visual impact, I-Colors Bold allows manufacturers to meet market demands for both performance and natural ingredients," she added.

Because the colors can be added directly to the product, manufacturers can expect enhanced cost-efficiency with reduced colorant usage in specific applications and consistent quality assurance, maintaining product integrity without issues like dephasing or lumps.