Experience the calm and refreshment of premium Assam tea with Jivraj9

Jivraj9 is a tea brand for all tea aficionados and aspiring hope for all budding entrepreneurs. What earlier started as a tiny tea shop today earns an annual turnover of over Rs 400 crores (approx.)

Late Sureshchandra Jivraj Shah was the founder of Jivraj9 and made his vision a reality. His relentless efforts started when packaged tea was not a convenient option. Shah would sell loose tea blends that showcased their unique peculiarities. This later led to Jivraj9 becoming a preferred brand for several consumers of different ages, known for its soothing experience, indescribable taste, and unforgettable aroma.

“With similar passion and vision, Viren Shah has been leading the group and laid the foundations for Jivraj Group,” shares Pathik Shah, executive director, Jivraj9. “Our complete range of teas and coffee has a diversified customer base across India. The name synonymous with quality and supreme taste for tea connoisseurs, Jivraj9 CTC Leaf Tea is meticulously handpicked from the finest gardens of upper Assam tea estates and blended to perfection. We provide 100% Assam tea which is hygienically packed, to preserve its wholesomeness and flavor for a long time.”

Myriad options to choose from

Given the diverse taste profile of Indians and their preference for beverages throughout the day and across seasons, Jivraj9 has expanded its offerings according to everyone's needs, which varies from a healthy mix of tea blends, instant premixes, iced teas, coffees, and tea bags for travel convenience. The brand displays its focus on mainstream as well as health-conscious drinkers and urban millennials. "We are currently offering CTC - Leaf Tea, CTC – Dust Tea, CTC – Fanning Tea, Jivraj9 Masala Tea, J9 Premium Tea, Jivraj9 Premium Assam Tea Bags, Jivraj9 Premium Green Tea and Tea Bags, Jivraj9 Green Tea CAVA Tea Bags, Jivraj9 Tea Instant Premix (Cardamom, Ginger, Lemon Grass, Masala), Jivraj9 Coffee Instant Premix, Jivraj9 Iced Tea Instant Premix, ANOKHI - Leaf Tea, Dust Tea & Fanning Tea, and SURYAKIRAN - Leaf Tea, Dust Tea & Fanning Tea," Shah informs. 

Offering convenience with quality worldwide

After a thorough analysis of consumers' lifestyles, the brand observed that fulfilling needs as desired is a must in today's scenario. Quality plays a crucial role in fulfilling such demands as people become loyal to memorable experiences providing brands. Jivraj9 caters to the diverse experience-seeking market with its wide-ranging products like Leaf Tea Bags, Masala Tea, Green Tea, Green Tea Cava, and a new range of Premixes.

However, as India's population continues to flourish, the Indian tea consumer market is also growing, paving the path for tea brands to expand their operations. Identifying the larger scope, Jivraj9 has grown its presence across the nation and overseas in the international tea market as the Indian diaspora. As over four crore people seek the same tea brand that is being consumed in India. "At Jivraj9, we always strive to adapt according to market trends and serve consumers seamlessly. We believe in a healthy mix of the traditional over-the-counter approach and increased promotion of our SKUs on our website and partner eCommerce channels. As most consumers are engaging in online shopping for even groceries, today, Jivraj9 has its eCommerce site through which we fulfill the requirement of our all-time loyal consumers nationally. Jivraj9's products are also available on eCommerce platforms like Amazon & Flipkart.

Steering high roads ahead

With a national brand mission, Jivraj9 aims to expand its operations pan-India. Currently, Jivraj9 is catering to five states- Gujarat, Maharashtra, Rajasthan, Karnataka, and Kerela. With consistency in product quality and product innovation, five years down the line, Jivraj9 envisions having a market share between 3-3.5% in the Indian tea market.

Message for all budding entrepreneurs

"Work ethics & hard work are the key elements in your professional career. Hard work has no substitute; if followed ethically, you shall achieve results. A simple life mantra to success is excelling in every stage of life, right from your academic years. One needs to be abreast with the current market trends to cater to the customer's needs. Look for opportunities that indulge your interest and get to the grassroots of it—embracing your strengths, working on your weaknesses, and gaining clarity in your thinking. Follow the book or your heart; it's all your choice, so choose wisely," Shah concludes.