Aptar’s Neo closure on HiPP’s new infant formula packaging

Aptar Food + Beverage’s expertise is behind HiPP’s new infant formula packaging. Aptar’s solution features best-in-class technology with value-added benefits required by today’s parents and caregivers, including enhanced convenience and superior functionality.

HiPP, the largest processor of organic-biological raw materials worldwide and one of the global infant food market leaders, utilized Aptar’s breakthrough thinking to re-design their infant formula packaging for specific Asian markets, including China and Hong Kong. Aptar leveraged its expertise and history of innovation to develop a customized version of their Neo closure, to maximize parents’ experience when selecting and using HiPP infant formula.

Enhanced Consumer Experience

This new closure solution includes a tamper-evidence band to assure parents that the package was not opened before purchase. The wide finger-recess, the lid diameter of 127mm, and an easily accessible scoop allow parents the convenience and safety of one-handed dispensing. The Neo closure features an audible “click” to reassure parents the package is fully closed after use while also reducing the risk of contamination.

Safety is the number one priority for any caregiver purchasing and preparing infant formula. Like all other Aptar infant nutrition closures, HiPP’s customized Neo closure is manufactured in a High-Care area, free of contamination to ensure maximum product hygiene and safety.

Superior Production and Technology

The flexband design offers a low-application force on the production line that is ideal for mechanical or manual application and helps center the closure onto the can, whether metal or composite. The flexband helps protect the formula from insects and other possible contaminants. Several independent laboratories validate Aptar’s best-in-class technologies. HiPP’s customized version of Neo allows for maximum stackability, helping save space in transport and commercial and home storage. In addition, this solution is slightly taller than the standard Neo version to accommodate a wider range of measuring scoop sizes.