Intermarché opts SIG SIGNATURE for the launch of pure apple juice

Intermarché, one of the most popular retail chains in France, has chosen SIG’s SIGNATURE packaging material for its new 100% pure juice, launched under its socially responsible brand called Les Éleveurs vous disent MERCI! (The Farmers say Thank You!).

SIG’s standard carton packs, made with around 75% renewable paper board from FSCTM-certified sustainable sources, already offer a significantly better environmental performance than alternative types of packaging. The carbon footprint of a carton pack is up to 70% lower than other types of packaging, it said. SIGNATURE packaging material from SIG goes another step further.

Up to 95% of the packaging material components of the SIGNATURE full barrier are linked to forest-based renewable material, and 100% are responsibly sourced. Next to the FSC-certified paperboard, the polymers are also certified by an independent organization ISCC Plus. Via a mass balancing system, the polymers used are 100% linked to tall oil, a residue extracted from wood in the paper-making process.

Intermarché’s brand is all about giving back, and its products offer consumers the opportunity to support farmers with better remuneration. Les Éleveurs vous disent MERCI! is also committed to the environment, society, and animal welfare. Since its creation back in February 2018, a total of 4.6 million euros in premiums has gone to the farmers involved in the initiative.

SIGNATURE complements SIG’s Way Beyond Good roadmap to becoming a ‘net positive’ company by putting more back into society and the environment than it takes out. And the choice of SIGNATURE is also said to be the best fit for Intermarché’s responsible action brand.

Alain Plougastel, adhérent, Intermarché, said, “Sustainable development is a top priority for both our company and our consumers. By using SIGNATURE packaging material for our Les Éleveurs vous disent MERCI! Juice, 4 tons of virgin plastic will be saved based on half a million packs purchased. We want to give our consumers the best opportunity to do their part in acting responsibly, and offering one of the most sustainable packaging is the perfect solution for our socially responsible brand.”

Intermarché’s 100% pure apple juices will come in SIG’s combiblocPremium 1000 ml carton pack with SIGNATURE packaging material.

Mélanie Révolte, marketing manager France-BeNeLux at SIG, said, “Working closely with the team at Intermarché is a real meeting of minds! Both companies are committed to giving back to society and the environment, and this latest collaboration is a great example. SIGNATURE packaging material is the best fit for MERCI! brand and Intermarché consumers can do their best to help both farmers and the environment.”