Mondi's new packaging for Bell Germany's 'Abraham' ham range

Mondi, a global leader in packaging and paper, has produced recyclable packaging for Bell Germany's 'Abraham' range of thinly sliced gourmet ham that ensures perfect conformity with existing recycling guidelines.

Bell Germany is launching a mono-material recyclable WalletPack for over 30 products, including Seranno, Prosciutto and Savoy sliced ham. According to the press statement, the new solution will replace a multi-material non-recyclable plastic solution, using 37% less material than standard, modified atmosphere packaging. This switch will also reduce plastic waste for Bell Germany by 35 tons a year thanks to the lightweight solution. It will also lower waste disposal fees for Bell Germany and meet the design for leading retailers' recycling guidelines (figures on savings calculated by Bell Germany).

Created after two years of development, the new Mondi WalletPack operates as a folder, which the consumer opens to unpack the product. It features a re-close function on the backside to prevent food spoilage, offers excellent protection for thinly sliced deli meats, and has been verified by the German institute cyclos-HTP as 93% recyclable.

Thomas Kahl, EcoSolutions project manager, Mondi, said, "Our aim is to create packaging that is sustainable by design. It should be better for the environment while protecting the food and standing out on shelves to represent the Abraham brand. Our unique EcoSolutions approach considers all these elements: we worked closely with Bell Germany at every stage to ensure that this was the best solution for all their products."

Jessica Trautmann, senior-product manager, Bell Deutschland, added, "As with all food packaging, the priority is to protect the contents, however, it has been our aim for some time to improve the recyclability of our packaging as we look to make all parts of our business more sustainable. Mondi has been a valuable partner in the creation of this solution, and we are delighted to be launching this new recyclable packaging while being functional and attractive on the shelf."

The new packaging will be launched with German retailers from March 2021.

Mondi is a global leader in packaging and paper, contributing to a better world by making innovative packaging and paper solutions sustainable by design. Its business is integrated across the value chain – from managing forests and producing pulp, paper, and plastic films, to developing and manufacturing effective industrial and consumer packaging solutions. Sustainability is at the center of its strategy and intrinsic in the way it does business.