Agromatic Nutrifoods launches plant-based meat range under brand ‘Letz Vez’

Agromatic Nutrifoods, a food technology company and one of India’s leading sellers of spices, has now announced its foray into the alternative protein segment with the launch of a new plant-based meat brand ‘Letz Vez’. The brand aligns with the company’s philosophy of offering high-quality, healthy, authentic food products to consumers that nourish their taste buds and their bodies.

In the initial launch phase, the company has introduced six products, namely Kebabz, Keemah, Nuggetz, Pattiez, Popz, and Sausez. The entire range is vegan- and vegetarian-friendly while being rich in protein, fiber, vitamins and minerals. Unlike conventional meat products, Letz Vez plant-based meat is completely free from trans-fats and cholesterol, making it a healthier protein alternative for everyone.

Produced using the latest high moisture extrusion technology, the products have been developed after years of extensive R&D undertaken by a dedicated team of food scientists and experts.

On the launch, Vishal Baid Jain, managing director, Agromatic Nutrifoods, said, “Coming from a vegetarian family, I never tasted meat in my life. Most of my co-founders are also vegetarians, and therefore, when we first heard about plant-based meat, we felt it doesn’t fit into our ideology. However, it struck us that this product segment could help non-vegetarians and flexitarians quit meat. The idea felt revolutionary because through one product; we had the power to not only help people make ethical and healthier food choices but also protect the environment – all without compromising on taste!”

“Through Letz Vez, we want to cater to consumers looking for tastier and healthier protein-rich products. Considering that a large chunk of Indian population is vegetarian, we want to widen their options by offering them a delicious range of innovative products,” he added.

The Letz Vez range comes in frozen, ready-to-cook format and takes only a few minutes to prepare. The products are priced at a range of Rs 350 to Rs 595 and are currently available in Bengaluru. To buy, visit www.letzvez.com with a discount coupon of LETZTRY.