4700BC introduces new gourmet popcorn range in collaboration with Netflix

4700BC, India's leading gourmet popcorn brand, has partnered with Netflix to introduce two exciting new flavors—4700BC x Netflix Jumbo Sweet & Salty Popcorn and 4700BC x Netflix Cheese & Caramel Gourmet Popcorn. These premium offerings combine the richness of gourmet ingredients with the perfect balance of sweet and salty flavors, making them the ideal companion for any binge-watching session.

To unveil the launch, 4700BC has come up with an engaging campaign featuring Bollywood filmmaker Karan Johar, along with actors Karan Wahi and Karanvir Bohra. The campaign emphasizes how these gourmet flavors bring extra enjoyment to every viewing experience.

Speaking about the collaboration, Chirag Gupta, founder and chief executive officer of 4700BC, said, “At 4700BC, we understand the strong connection between popcorn and entertainment. Our collaboration with Netflix allows us to bring this beloved snack into more homes, making it a staple for any content-watching experience. This partnership is a natural fit, as both brands are committed to enhancing the entertainment experience for our consumers.”

Both flavors are crafted using the blend of indulgence to make every Netflix moment amazing, it offers a delightful combination of crispy popcorn with rich coatings, such as the classic sweet and salty blend or the bold cheese and caramel mix. These products are available on the 4700BC website and across quick commerce platforms like Swiggy Instamart, Amazon, Zepto, Blinkit, and more.

Product Highlights: This jumbo-sized popcorn is the perfect partner for the irresistible binge-watching sessions. A heavenly combination of sweet and salty flavors makes it a versatile snack that satisfies all taste buds. Light, crunchy, and incredibly delectable, it's the go-to treat for movie nights with Netflix. Available in convenient packaging, this gourmet snack is made from non-GMO corn and whole grains for a fulfilling experience. Additionally, it's gluten-free, so you can enjoy every bite of it without any regrets.

For those craving a more indulgent snack, the 4700BC x Netflix Cheese & Caramel Gourmet Popcorn offers a refined twist on traditional popcorn, combining two exemplary flavors into one gourmet experience. Indulge in the delightful fusion of rich, savory cheese and smooth, buttery caramel. Perfect for house parties, the office, while traveling, or during your favorite Netflix binge.

Both variants come in two convenient packaging options—a pouch and a tin—giving you flexibility and ensuring that your snacking is as indulgent as your favorite Netflix series.