B Natural launches refreshing tender coconut water

In an endeavor to provide nature’s best refreshment in a bottle, B Natural Juices & Beverages, one of the most loved and reputed brands of ITC, has introduced packaged Tender Coconut Water across India.

Internet search trend shows that, in the last three years, consumers are increasingly searching for drinks that aid hydration. B Natural’s Tender Coconut water is a refreshing drink that assures hydration and provides relief from the sweltering summer. With No Added Sugar, No Artificial Flavour, and Naturally Fat-Free, B Natural Select Tender Coconut Water has been created, keeping consumer’s ­choices in mind.

Sharing views on the launch of this product, Sanjay Singal, chief operating officer, Dairy & Beverages, Foods Division, ITC, said, “The packaged coconut water category has emerged as a promising segment in recent years driven by convenience & consistency vectors. Industry research shows that there has been a 22% growth in households consuming bottled coconut water in the last year. Our expertise in the fruit beverage segment across subcategories inspired us to foray into this exciting segment with the launch of B Natural Select Tender Coconut Water. We aim to make the nariyal pani easily accessible to every consumer in this packaged format while ensuring the retention of the best quality and taste.”

B Natural Tender Coconut Water will be available in two package sizes of 200 ml & 750 ml, priced at Rs 60 and Rs 160 respectively, across India in supermarkets, hypermarkets, mini-markets, and eCommerce channels.