Bonn Group introduces special Americana Bourbon biscuits

Bonn Group, the leading manufacturer of bread and bakery products in India, has launched exclusive Americana Bourbon biscuits in yet another offering of a healthy and delectable bakery. Made with the finest chocolates, the bourbon biscuits come with the goodness of Caramel, cocoa and are topped with sugar crystals, the biscuits have an indulged flavor of dark chocolate.

Priced at Rs 30, the family pack of the new biscuit comes in an attractive 150 gm pack. Pertinent to mention here that Bonn launches exclusive and premium products under its Americana brand.

Amrinder Singh, director, Bonn Group, said, "The demand for bourbon biscuits is increasing day by day and we know people love to have bourbons dunked in a hot cup of tea or coffee. Our new product has been made with the best quality ingredients and a delicious, thick layer of chocolate at the center. These biscuits taste good and provide instant energy for working or studying. We are planning to launch this product in the markets of Punjab, Haryana, and Delhi NCR initially."

The chocolaty treat will also appeal to Teenagers, gen z & millennials as they love to have it in their daily life. The demand for sandwich biscuits like bourbon has increased recently.

Bonn will be selling the Americana Bourbon biscuit in physical stores and online, keeping in mind the restrictions or lockdown possibilities in the wake of new variants of COVID-19 emerging. The brand's sales figures and overall revenue came to pre-pandemic levels during the festive season last year. The company successfully managed its business through e-commerce during the first and second waves of the pandemic.

The latest product offering from Bonn's basket comes after it launched an exclusive gift pack range of biscuits and cookies for the Diwali festive season recently. The FMCG major has big plans for the New Year from increasing distribution network across the country to work on newer products with the help of technology and innovation.

The fast-moving consumer goods (FMCG) industry is witnessing a huge transformation, and retailers are also set to adopt an omnichannel strategy this year. According to a Nielsen report, eCommerce for FMCG will reach US$ 400 billion by 2022, which will represent between 10-12 percent of the global market for such products. As biscuits dominate the bakery market in India, the demand for premium biscuits like bourbon is set to increase this year.