Bourgeon Foods launches Strawfit - The straw that revolutionizes drinking milk

Bourgeon Foods, founded in 2018, announced Strawfit, their range of milk flavoring straws. Strawfit comes in three different flavors and makes the milk-drinking experience fun and mess-free.

Indore-based brothers Shashank and Rajat Jain launched Bourgeon Foods in 2018. After years of R&D and on-ground consumer surveys, the product Strawfit was created as a newer, healthier and easy-to-use milk flavoring option. “Most of the milk flavoring options available to us in the market right now are in the form of powders or syrups that have zero nutritional value and harmful sugars. Moreover, though targeted at children, these products were not easy enough to be prepared by them. This led to the idea behind Strawfit,” states Rajat, co-founder and head of the R&D department at Bourgeon Foods.

The product is a simple straw with flavoring balls inside it, with added colostrum. “Colostrum is the first milk that a cow produces right after giving birth. It is extremely nutritious but is readily available to humans only for a short period. We wanted to change this, and make its availability simpler, easy to transport, and all in all, make drinking milk a fun experience,” adds Shashank, co-founder and the head of sales and marketing.

Strawfit is available online and in most departmental stores at highly affordable prices. The product has also received recognition and market offers from the government of Maldives and are looking to further expand to UAE, Canada and UK.

Available in vanilla, chocolate and strawberry flavors, Strawfit is made from all-natural ingredients. The straw is also fully recyclable and BPA-free.