Clear Premium launches its ‘NU’ brand in India

Clear Premium Water has made a significant announcement on the launch of its natural mineral water brand 'NUbyClear' in India.

NU, positioned as a premium offering by Clear Premium Water, is a range of natural mineral water, bottled at the source, boasting the goodness of natural mineral compositions such as calcium, bicarbonate, magnesium, fluorides, sodium, chlorides, potassium, nitrates, and alkalinity of 7.70 ±.

What truly distinguishes this brand is its exceptional approach to encapsulating the essence of the Himalayas – bringing the very elements from the 'roof of the world' right to your taste buds. A truly distinctive concept for the Indian market, featuring four captivating designs across the range, all designed to transport you directly to the heart of the mountains.

NU is poised to delight a discerning clientele encompassing upscale dining establishments, luxurious hotels, trendy cafes, renowned restaurants, exclusive clubs, airports, and more across Delhi/NCR, Mumbai, Gujarat, and Uttar Pradesh. It will soon be expanding the product, PAN India. This premium experience does come with a higher price point compared to the other bottled mineral water options in India.

Clear Premium Water's strategic objective behind launching the NU brand is to offer a diverse range of products to cater to a broader audience within the elite segment.

Nayan Shah, founder and chief executive officer, the driving force behind Clear Premium Water, expressed, “In the wake of the post-COVID era, it has become evident that people are increasingly gravitating towards healthier lifestyle choices. Simultaneously, there has been a notable surge in spending within this particular sector. Recognizing this burgeoning trend, we seized the opportunity to introduce NU as a distinct product line tailored to the discerning tastes of the elite consumer segment.”

Since its establishment in 2010, CLEAR has been at the forefront of providing high-quality drinking water to consumers across India. The brand has built a stellar reputation for itself by adhering to the most stringent global safety, hygiene, and quality standards. Each drop of CLEAR water undergoes an exhaustive 11-stage purification process and is subject to 121 quality checks, ensuring consumers receive nothing but the best.

CLEAR's unwavering dedication to quality shines through its impressive array of certifications, which includes ISO 22000:2005, ISO 9001:2015, HACCP, FSSAI, CGWA, BIS, CCA, GPCB, NEPHRA, and EPR. This commitment extends to a sustainable ethos, demonstrated by its vertically integrated, environmentally conscious manufacturing facility. Clear Premium Water has set ambitious sustainability targets, aiming to achieve plastic neutrality by 2027, reach net-zero carbon emissions by 2030, and attain water positivity by 2030. These goals underscore CLEAR's unwavering commitment to both quality and environmental responsibility.

When it comes to NU this range encapsulates the true essence and richness of the Himalayan glaciers, delivering pure goodness directly in a bottle - just nature's finest. While CLEAR already enjoys widespread popularity, 'NU' serves as a gateway to an untapped market segment.

The introduction of 'NUbyClear' marks a significant milestone for CLEAR as it expands its product portfolio, aiming to quench the thirst of India's elite consumers with the untamed essence of the Himalayas, captured within a single bottle, leaving an indelible mark on their palates and hearts. Available in a wide variety of 250ML, 500ML, 1LTR.