Cornitos launches Crunch Ka Superhero campaign with Delhi Capitals

Cornitos, the made-in-India nachos brand, launches its new campaign 'Crunch ka Superhero' campaign. The campaign talks about the new economical range introduced by the brand and features Delhi Capitals, the IPL team for the tournament.

The campaign video focuses on the aspect of crunch being the hero. It showcases the superheroes of the Delhi Capitals team having a discussion at length about how they can improvise their game. During that discussion, they hear the crunch of Cornitos Nacho Crisps that are now available at an economical price of Rs 10. The players are having fun and enjoying the varied flavors of nachos - Cheese & Herbs, Sweet Nacho Crisps Chili, Tikka Masala Nacho Crisps, and Tomato Mexicana Nacho Crisps.

Speaking on the launch of the campaign, Vikram Agarwal, managing director, Cornitos, said, "We are excited to launch the Crunch Ka Superhero campaign with Delhi Capitals for our economical range. The IPL season allows us to reach Tier 2 and Tier 3 cities with an economical range of products. The campaign will also be promoted on our social media platforms."

Commenting on the launch of the campaign, Chintan Shah, director - Content Management, Sportz Interactive, said, "Delhi capital is a young team led by a dynamic leader and is known to enjoy their cricket field. We wanted to weave in this team persona through the campaign with the brand narrative of 'Crunch ka Superhero'. It's a film which will have mass appeal and shows the playful side of four Delhi Capital's players and also brings out brand messaging in the process."

The brand is also launching a range of healthy nuts in the price range of Rs 10 and 20 - Peanut, Party Mix, Coated Green Peas, Roasted Pumpkin Seeds, Roasted Cashew (Pepper and Herbs and Lightly Salted), and Roasted Almonds (Light Salted). These packs would be available at mom and pop stores, local grocery stores.

Cornitos is the largest brand in the Nacho Crisps category in India. Cornitos' brand portfolio includes Nacho Crisps, Taco Shells, Chunky Salsa Dips, Roasted Premium Nuts - Cashews & Almonds, Coated Green Peas and Pickles - Jalapeno Peppers & Gherkins. Cornitos has an extensive distribution network across Pan India. Complete range of products available in retail, eRetail, and modern trade stores.

Greendot Health Foods was the first company to launch Nacho Crisps in Indian snacks. The production facility at Roorkee, Haridwar district, Uttarakhand, is equipped with state-of-the-art processing machinery and is manned by a team committed to quality.

Headquartered in Mumbai, India, Sportz Interactive is a leading sports-focused data, technology and content solutions company with a vision to revolutionize the sports fan experience by creating best-in-class products and services. Started in 2002, the company now has over 450 'players' on its team and is growing continuously. Initially focused only on sports data, Sportz Interactive, in the last few years, has expanded to become a 'sports data and fan engagement' company with the launch of Sportz Studio-our video strategy and production unit, social media innovations, broadcast solutions, infographics and analytical products.