Dabur launches two new ayurvedic products

As part of its mission to popularise Ayurveda among modern-day consumers, the science-based Ayurveda major, Dabur India, has announced the launch of two revolutionary breakthrough products – Premium Sugar-Free health restorative Ratnaprash Sugar-Free and Ayurvedic Digestive Tonic Aampachak kadha, at 9th World Ayurveda Congress & International AROGYA EXPO Goa.

Ratnaprash Sugar-free is an Ayurvedic formulation that is good for general health and provides strength, stamina, and vigor. Ratnaprash, enriched with the goodness of real pearls, keeps one active all day long. It’s a 365-day Prash and can be consumed all-through the year, in any season, as it is useful as a health restorative and helps in improving physical endurance and power. Real Moti is the key ingredient in Ratnaprash, which cools down the digestive process. Priced at Rs 565 for a 450g pack, Dabur Ratnaprash Sugar-Free is available in offline retail stores and leading online platforms like 1mg.com

Aampachak Kadha helps to strengthen the digestive system and increase appetite with the ayurvedic formulation. It contains all Aampachak and digestive herbs like Jeerak, Shunthi, Bhumiamla, Harad, Pippali, Ajwain, and much more. It is useful for all types of Digestive troubles like Acidity, Bloating, Gases, and Loss of Appetite. The product will be available in a 450ml pack at INR 210.

Durga Prasad Velidindi, head - Marketing, Dabur India, said, “With our rich 138-year heritage of Ayurveda and deep knowledge of nature, Dabur has always focused on safe, cost-efficient, and effective health care for all through the study of authentic Ayurveda manuscripts. The launch of these new revolutionary products – Ratnaprash sugar-free & Aampachak kadha -- is another major leap forward in marrying the ancient Indian knowledge of Ayurveda with cutting-edge science. These products are perfect blend of herbal goodness crafted to defeat day-to-day diseases.”

As part of its continued efforts to make Ayurveda more contemporary and promote it among the new generation, Dabur will conduct special seminars for Ayurveda practitioners & consumers at World Ayurveda Congress, scheduled to be held in Goa from December 8th to 11th, 2022. Being a pioneer in manufacturing and marketing more than 800 Shastroka Ayurvedic medicines, especially Ras-Bhasma & Asava-Arishta.

Mandeep Oberoi, assistant general manager - Marketing (Ethicals), Dabur India, said, “We’re glad to be a part of the World Ayurveda Congress, which is a perfect platform to impart Ayurveda knowledge entrenched in our roots. This seminar will provide the much-needed platform to connect and interact with practitioners and also contribute to bringing about a paradigm shift in creating possibilities for promoting Ayurveda.”