Epigamia's preservative-free chocolate spreads made from ghee

Epigamia, Drums Food International's flagship brand, and Deepika Padukone announced a fresh, preservative-free range of chocolate spreads made from ghee. Deepika, a global movie star and strategic investor in Epigamia, wanted to create a product with her imprint. She challenged Epigamia to create one that married taste and health and craft this product from concept to market. The spread is available in two distinctive flavors - Chocolate Caramel and Dark Chocolate and Orange.

A healthier alternative to everyday spreads, this range replaces unhealthy fats with omega-3 rich ghee. Traditional and healthy ghee as a base for chocolate spreads makes it a guilt-free option compared to all other spreads.

The brains behind this range, Deepika Padukone, said on the launch of the spread, "For as long as I can remember, ghee has been a key ingredient in the food we eat. Not just for the way it tastes but also for its goodness, and who can deny being a chocolate lover? So I challenged Epigamia to marry taste and health by bringing together two of my most favorite ingredients! The journey of crafting these spreads has been incredible and reinforces my belief that taste and health can truly co-exist; without any compromise."

Rohan Mirchandani, co-founder, and chief executive officer, Epigamia (Drums Food International), added, "At Epigamia, we believe in pushing boundaries. But Deepika pushed us on this one. We hit several roadblocks while creating the perfect product for her and Epigamia. What you now know as chocolate spreads made from ghee is the culmination of months of collaboration, ideation, and innovation that's been led by the amazing people, both from Epigamia and Deepika's team!"

The flavors of chocolate with caramel and chocolate with a dash of orange are new to the Indian market. These flavors can spread from bread to idlis to parathas and are not restricted to any cuisine or recipe. Priced at Rs 350 and Rs 200 for 250gm and 125gm packs, respectively, these spreads can be purchased on craftedbydeepika.com as well as other eCommerce platforms.

Launched in June 2015, Epigamia currently available in 38 SKUs across Greek Yogurt, Artisanal Curd, Smoothies, Spreads made from ghee, a growing plant-based line containing coconut milk-based Yogurt and Almond Milk. Available across approximately 14,000 touchpoints in 30 towns, including modern trade chains, eCommerce platforms, and numerous general trade retailers, the brand recently launched its Direct-to-Consumer online platform https://www.epigamia.com/.