Fazer invites Singapore to taste the future with chocolate snack bar powered by Solein

Fazer, a Finnish Food Experience company, introduced a limited-edition chocolate snack bar as part of its pledge to encourage its customers to taste the future. Fazer will allow people to taste a retail consumer product for the first time, including Solein by Solar Foods, a Finnish food technology company on a mission to revolutionize global food production. Fazer’s chocolate snack bar will be offered at The Cocoa Trees stores through its partnership with FNA Group, a Singaporean distributor.

The limited edition dark chocolate, strawberries, and hazelnut snack bar contains oat puffs high in fiber and is powered by Solein, a highly functional, nutritious, and versatile ingredient. In Fazer Taste the Future chocolate snack bar, Solein enriches the flavors and makes it high in iron. Solein received its novel regulatory approval in Singapore in 2022, marking a significant step toward achieving the country’s target of producing 30% of Singapore's nutritional needs by 2030. This is also the first time Solein® is available for people to try it within an FMCG product.

“Singapore is the perfect test ground for our Taste the Future Chocolate Snack Bar, with a highly innovative food ecosystem and people who are passionate about food and curious to try new things, with nutrition and sustainability benefits. We at Fazer are dedicated to leading the food industry to a viable future and are constantly looking at how we can improve our sustainability and impact the future of the food industry as a whole,” said Heli Anttila, vice president of New Product Development at Fazer Confectionery.

Fazer is the biggest shareholder of Solar Foods and has been working hand-in-hand with the R&D team on product development for Fazer. Solar Foods’ Factory 01 will be completed in H1 2024, so this limited edition run of a consumer snack bar containing the nutritious ingredient will provide a good testing ground for future market rollouts once Solein is in total production. This is in line with reducing Fazer’s own emissions and creating 100% sustainable products for a more viable future for the food industry.

“This is an exciting moment for us working with Fazer - the very first-time people can try Solein within a consumer snack bar. This also demonstrates the potential of Solein® as a sustainable and nutritious fortifier. With this introduction in Singapore, we get valuable customer feedback on Solein's viability in a new product category and a sense of consumer acceptance of future ingredients. Our shared aim extends beyond this pivotal moment, targeting a wider scale European launch in 2025-2026 with a whole range of products,” said Pasi Vainikka, chief executive officer at Solar Foods.

Fazer has been in Singapore for almost 30 years, with FNA Group as their distributor. Fazer’s range of chocolate and snack products has been available across the city-state within The Cocoa Trees stores and at Changi Airport. Throughout the years, The Cocoa Trees has established itself as a leading confectionery and snacks retailer and as a brand synonymous with gifting occasions.

“Fazer has been a long-term partner, and we have seen the brand grow in popularity in Singapore during that time. It’s no secret that Singaporeans are adventurous and passionate about food, so Fazer’s introduction of this sustainable, delicious, and nutritious chocolate snack bar is bound to excite them. I look forward to seeing what the response is in store over the coming weeks,” said Pamela Loo-Song, director of retail & Local Sales at The Cocoa Trees Singapore.

Customers are invited to taste the bar at a one-time public sampling opportunity this Saturday (20 January) between 12 pm and 4pm at The Cocoa Trees store at Raffles City Shopping Centre.