Gujarat Co-operative Milk Marketing Federation launches Sagar Skimmed Milk across India

Gujarat Cooperative Milk Marketing Federation (GCMMF), the
largest food products organization responsible for the marketing of ‘Amul’
and ‘Sagar’ Brand announced the launch of Sagar Skimmed Milk across
India.

Amul is an outstanding example of the power of the farmer’s cooperative movement born in 1946 before India gained freedom. Amul has now become a household name, and all Indians have tasted different Amul products at different phases of their life.

Sagar is one of the oldest brands of GCMMF in the milk powder and ghee segment. Sagar Skimmed Milk Powder is India's largest-selling SMP brand, preferred by buyers due to its pure, fresh, good quality, and it is now expanding to the new skimmed milk category.

“To meet the expectations of the changing consumer, we are launching Sagar Skimmed Milk at the most affordable price to cater to the economic
segment as well as fat-free milk for health-conscious consumers,” said Jayen Mehta, managing director, GCMMF.

"We launched Sagar Skimmed Milk across all India markets on the morning of 8 January 2024. It is Fat-Free and will have a minimum of 9% SNF. To cater to various consumer segments, it is available in 250 ml (Rs. 10), 500 ml (Rs. 20), 1 L (Rs. 40), 2 L (Rs. 78), and also in 6 L packs to cater to Hotels, Restaurants, and Caterers (HoReCa) requirements. It would also be available to consumers through nearby retail outlets, Amul parlors, Milk booths, and Modern Format Stores."

GCMMF markets a wide range of fresh milk products, including Amul Buffalo milk (6.5% milk fat), Amul Gold (6% fat), Amul Shakti (4.5% fat), Amul Cow milk (4% fat), Amul Taaza (3% fat) and Amul Slim n Trim (1.5%
fat). Sagar skimmed milk with almost nil fat will complement this range to meet all customers' requirements.

GCMMF has 98 dairy plants located across India with a daily milk handling capacity of 50 million Liters, and they are equipped with modern facilities to process, pack, and store the milk and milk products.