Heritage Foods launches a range of beverages to make this summer cooler!

Heritage Foods, one of India’s leading dairy players, announced the launch of its new range of Buttermilk products under the brand name ‘A-One’ and a new range of milkshakes in easy-to-carry and single-serve carton boxes.

Heritage ‘A-One’ Spiced Buttermilk is a low-calorie natural refresher, made by fermenting fresh Heritage milk with a unique combination of cultures to give an extra smooth and thick mouthfeel, as well as delivering a perfect balance of sourness and saltiness. Spicy notes are perfected with a blend of natural green chilies and ginger extracts, making it refreshing to the consumer on the go. ‘A-One’ Spiced Buttermilk will be available in a 180ml pack, with a 6 months shelf-life, at a convenient price point of ₹ 20/-.

Heritage has also revamped its range of Milkshakes with new flavors and a refreshing new look. Alongside all-time popular flavor variants like Vanilla and Strawberry, Heritage will launch two new variants soon, viz. Chocolate & Caramel, Cookies & Cream, which appeal to adults and kids. Milkshakes in the new look and range would be available in packs of 180ml at Rs 40/- and 125ml at Rs15/-.

Heritage ‘A-One’ spiced Buttermilk & Milkshakes have been launched across Telangana, Andhra Pradesh, Karnataka, Tamil Nadu, Delhi & NCR and it is available across General Trade stores, Heritage Happiness Points, Heritage Parlours, Modern Retail stores as well as online grocery platforms.

Commenting on the launch, Bhuvaneswari Nara, vice chairperson and managing director, said, “Launch of ‘A-One’ Spiced Buttermilk & new Milkshakes in Combi-block packs is yet another step in the direction of growing the contribution of value-added products (VAP) in our portfolio. I am sure these new products will delight our consumers and help them face the harsh summer season with a smile.”

Heritage Foods is also gearing up for a busy summer season with its popular “Premium Badam milk with real Badam bits” relaunch. The new revised product recipe carries an extra generous dose of badam bits, and lives up to the promise of the new brand name ‘Badam Charger’ with the proposition of ‘Stay Charged’. Heritage Badam Charger will be launched with more youthful pack graphics in easy-to-carry 180ml plastic bottles, at a convenient price point of Rs 35/-.

The product will be available across General Trade stores, Heritage Parlors, Modern Retail stores, and online grocery platforms in Telangana, Andhra Pradesh, Karnataka, Tamil Nadu, Delhi & NCR.

Speaking on occasion, Brahmani Nara, executive director of Heritage Foods, remarked, “Heritage ‘Badam Charger’ is a product targeted to thriving adults who hustle through the day to achieve their dreams. They always need to be on top of their game, a loss of energy means a loss of opportunity, and they need something nourishing & healthy to stay charged and face their challenges head-on. Badam Charger is quite unlike harsh energy drinks, which are sugar & caffeine-laden and come with the nutrition of rich Heritage milk and energy of real Badam bits. We have formulated this recipe to deliver great taste with no added artificial colors or flavors and 30% less sugar than other similar flavored milk drinks.”

This summer, the brand also plans to take consumers down memory lane with the launch of Ice-Lollies in unique and exciting desi Indian flavors such as ‘Kala Khatta’ & ‘Gol Gappa’. Both these desi flavors are sure to bring back fond childhood memories. Consumers can slurp on these familiar-tasting delicacies on a hot summer day at just Rs 10.

Heritage Foods is slated to launch more healthy and tasty products for its consumers during the year.