iD Fresh unveils an array of authentic chutney flavors

This World Dosa Day (3rd March), iD Fresh Food, India’s largest and most innovative fresh food brand, gives dosa lovers four new reasons to rejoice! iD Chutney, in four authentic variants, promises to add that scrumptious zing to the beloved dosa on your plate!

Made with love and premium ingredients, iD Fresh’s new line of products, iD Chutney, is a culinary celebration that celebrates the richness of Indian tradition. From the unique nutty flavor of iD Coconut Chutney to the tangy goodness of iD Tomato Chutney, the familiar freshness of iD Coriander Chutney, and the appetizing smoothness of iD Peanut Chutney, you are invited to indulge in a symphony of tastes as you savor iD Chutney with delectable dosas (and idlis).

As a customer-centric brand, iD Fresh has been at the forefront of innovation to revolutionize the way customers consume fresh food at home, without compromising on the health, taste, or convenience factors. With a seven-day shelf life, iD Chutney reflects the brand commitment to using only natural ingredients and saying no to chemicals and preservatives of any kind in food products.

Speaking about the company’s latest launch, PC Musthafa, global chief executive officer, iD Fresh Food, said, "At iD Fresh, we take pride in making food that our consumers love! We listen to what our consumers say, we strive to meet every demand, we work relentlessly to make their wishes come true. iD Chutney is our special offering to all those who asked for the perfect accompaniment to their favorite idlis and dosas. Authentic, tasty, and healthy, these delicious blends are 100% natural and made in ‘giant home kitchens’ – not laboratories – that follow the best-in-class manufacturing processes, using state-of-the-art equipment. We believe in the magic of fresh ingredients and have meticulously crafted each variant to bring a harmonious blend of authentic flavors to your table. I hope you relish them as much as we enjoyed the process of bringing iD Chutney to life.”

Enakshi Dasgupta, head of New Product Development and New Business, iD Fresh Food, added, “As Indians, our love for chutney is well-known! iD Fresh’s market research further corroborated the huge consumer demand for authentic chutneys, even as it highlighted the existing market gap. After months of R&D, our team came up with four winning products that meet our consumers’ demand for authentic, tasty and healthy chutneys that best complement crispy dosas and fluffy idlis made at home. iD Chutney offers something to suit every taste bud.”

Currently, iD Fresh caters to over 45 cites, across 30,000 retail stores in India, UAE, GCC, US, UK. The brand’s extensive natural and healthy product range comprises Idly and Dosa Batter, Rice Rava Idly Batter, Malabar Parota, Wheat Parota, Homestyle Paratha, Wheat Chapati, Soft & creamy Paneer, Creamy Thick Curd, ‘Squeeze and Fry’ Vada Batter, Cow Ghee, Butterstick, Frozen Fruit Blends, customized blends of Instant Filter Coffee Liquids, and iD Instant Coffee Breakfast Blend.

Priced at Rs 49 (120 gm), iD Chutney will be available on leading eCommerce platforms as well as at retail outlets.