JK Masale launches a new gourmet range across West Bengal

Kolkata-headquartered JK Masale, one of the most premium spices brands in the country, unveils a new gourmet range for its customers. With this new launch, JK Masale entered into the seasoning segment. This product range has been developed for food lovers who want to enjoy tasty and healthy food at the same time.

This newly launched product range includes five glass grinders: JK Burnt Garlic Seasoning, JK Black Salt, JK Himalayan Pink Salt, JK Italian Seasoning, JK Malabar Pepper Mix. It added two sprinklers: JK Pepper Salt Mix Shaker, JK Chilli Flakes, in this product range.

These seasoning products can be used to transform food into mouthwatering dishes. These products empower customers to elevate the taste of normal dishes without pacifying the taste of the original recipes. All variants are produced from natural raw material. Each product of this seasoning range has multiple health benefits. Most of the products of these have therapeutic effects as well. All these products are packed hygienically.

Speaking on this occasion, Ashok Jain, managing director of JK Masale, added, "Seasoning market is gaining popularity in India. We are excited to expand our horizon in the seasoning segment. These new variants will cater to the rising demand for the healthy seasoning product in West Bengal."

Established in 1957 by Late Shri Dhannalal Jain, the brand's founding father, JK Masale, registered under the company name JK Spices and Food Products, started with a unique vision to manufacture and supply pure, hygienically packed spices. JK Spices and food products currently operate across three verticals – JK Masale, JK Cart, and JK Lifestore. Headquartered in Kolkata and with offices in Rajasthan and Gujarat for over 60 years, the brand has strived to serve the market consistently in terms of its quality and services. Being one of the first companies to introduce commercially packed spices in small packaging, the company is strategically located at Unjha (Gujarat), Kolkata (West Bengal), and Jaipur (Rajasthan).