Kinder launches new mix assortment packs to kickstart Diwali celebrations

Ferrero India, part of Ferrero Group, one of the world’s leading manufacturers of sweet-packaged products, has announced the launch of Kinder Mix Assortment Pack and Kinder Joy Multi-pack. With this new launch, Kinder Brand is building and strengthening its seasonal gifting portfolio in India. A well-thought addition under the umbrella of brand Kinder – The Kinder Mix Assortment Pack and Kinder Joy Multi-pack are designed especially for the festive gifting season.

Diwali is one of the biggest celebratory times of the year when families and friends come together to celebrate love and joy, the most cherished tradition during the festivities is the exchange of gifts. The Indian market offers a plethora of options in the confectionary space. Right from traditional sweets to contemporary delicacies, the options are plenty. While all these options are made for varied age groups, only a select few truly capture a child's heart. The sheer delight that radiates from a child's face when they receive a thoughtful gift from the elders of the family is a priceless sight to behold. Not only does it bring immense happiness to the child, but it also elevates the overall festive spirit within the entire family.

By keeping a child’s delight at the center of innovation, Kinder brands has launched 2 gifting options – the Kinder Mix Assortment pack and the Kinder Joy T3 Multi-pack. The Kinder Mix assortment pack includes two Kinder Joys, one Kinder Creamy, and one Kinder Schoko-Bons Crispy, made with quality ingredients.

Amedeo Aragona, marketing Head Indian Subcontinent - Kinder Brands said, "As a brand committed to delivering exceptional experiences through a blend of fun, genuine care, modernity, and balance, Kinder has consistently been a leader in crafting enjoyable moments for both families and their kids. The introduction of Kinder's seasonal gifting choices further enhances this legacy, acknowledging India's affinity for gifting and offering tailored selections during festive seasons."

The assortment gift packs are available across all leading outlets, including Modern trade, Traditional stores and eCommerce platforms, including Amazon, Flipkart, Blinkit and Big Basket.