Lavazza’s sustainable coffee range, La Reserva de ¡Tierra, now available in India

Lavazza, the Italian brand that is among the world’s leading coffee roasters, brings to India a collection of sustainable coffee blends from around the world with its range of La Reserva de ¡Tierra - Colombia, Brasile, India and the newly launched La Reserva de Tierra Selection which is an aromatic espresso with medium body and a sweet taste. La Reserva de ¡Tierra! Selection is a unique blend with a perfect balance between notes of jasmine flowers, almonds and milk chocolate that has been developed by skilfully selecting and combining Arabica from the best origins of Central and South America.

La Reserva de Tierra range is a collection of the finest and sustainable coffee blends carefully designed and crafted to offer professional Baristas the unique taste experience of a coffee origin land.

Every blend contains coffee from territories and communities involved in Lavazza Foundation projects in collaboration with Rainforest Alliance (RFA) to bring coffee lovers a unique sustainable taste experience of coffee origins.

The sustainability project’s objective started in 2002, is to improve coffee quality and, thanks to the collaboration with the Rainforest Alliance, the development of social and living conditions and economic growth of coffee farming communities, respecting the environment. Today more than 130.000 coffee growers are involved across 19 countries in 3 continents.

Every bean is carefully selected from the coffee-producing lands of India, Brazil, Colombia and Central & South America and gently roasted to bring together a perfect cup of rich and intense aroma and taste profile.

This range symbolizes Lavazza’s strong commitment to creating a sustainable approach to people and nature, with the aim of improving living and environmental conditions of coffee-producing communities while promoting entrepreneurship and the producers’ independence.