Light and Bright – Say Hello to Johnnie Walker Blonde

Dark, deep, brooding, rigid… if these are the words that come to mind when you think whisky, think again! The age-old codes of whisky-drinking are being rewritten with the introduction of the bright, vibrant and balanced Johnnie Walker Blonde.

Johnnie Walker, world’s No. 1 Scotch whisky, invites the new generation of whisky drinkers to experience a drink that is light, bright, all things right – perfect to relish casual moments with friends.

While it’s an evolved and new experience for those looking for new, Johnnie Walker Blonde is the culmination of years of relentless experimentation and curiosity that’s at the heart of everything Johnnie Walker does – always pushing boundaries of what’s possible in whisky. It is crafted by Johnnie Walker’s expert Whisky Maker George Harper and led by Johnnie Walker’s Master Blender Emma Walker.

Crafted using whiskies predominantly matured in first-fill American oak casks, Johnnie Blonde is versatile, well-rounded and made for mixing. The sweet, bright, fruity flavors of the whisky burst into life when mixed with a kick of lemonade and a slice of orange. It is perfect for those golden sundowner moments and is best served when shared with good friends.

Speaking of the launch, Shweta Jain, chief business development Officer, Luxury, Reserve & Craft - India & South Asia at Diageo, said, “New times call for a new expression of whisky and Johnnie Walker has been at the helm of pushing boundaries and taking bold steps to lead the spirits segment globally. Consumers have evolved in how people order and drink whisky, and the versatility and vibrancy of Johnnie Walker Blonde helps people with new horizons when it comes to a good drinking experience. We are incredibly excited for the new wave of consumers to be introduced to the bright new whisky expression from JW.”

Adding to this, Vikram Damodaran, chief innovation officer, Diageo India, said, “Johnnie Walker Blonde is an innovation in the world of Scotch that we are proud of. It has incredible depths of flavour that Scotch fans have come to expect, complimented by sweeter, smoother notes making it the perfect choice for an audience looking to try something new. The Scotch from Cameronbridge comes together with fruity whiskies from Cardhu for a drink that’s made for mixing and to be enjoyed during those beautiful sundowner moments.”

Johnnie Walker Blonde is now available in Maharashtra, Haryana, Goa & Himachal Pradesh and will be subsequently available in Telangana, Punjab, UP, Karnataka & other key markets over coming months.