Lo! Foods enters diabetic food market with low-carb & sugar-free products

Lo! Foods, a Bengaluru-based FMCG startup that offers a range of low-carb and keto-friendly packaged products, announced its entry into the diabetic food market to launch a range of diabetic-friendly Low-Carb and Sugar-free food products. The products are affordably priced and are available for consumers on Lo! Foods website and on eCommerce platforms.

The new range has been designed keeping in mind the nutritional requirements of diabetics. Curated by Lo! Foods’ in-house nutritionist Vibhuti Jain, the products are low-carb, sugar-free, maida free and is 50% lower in glycemic index. The products have been tested using Continuous Glucose Monitor (CGM) and Blood sugar meters. Dietitians recommend the new product range claims to offer a tasty yet healthy alternative to manage diabetes better. In addition to the new diabetic-friendly products, Lo! Foods has an existing range of sugar-free chocolates.

As per a 2019 report by International Diabetes Federation, India is home to 77 million diabetics. Considered as the diabetes capital of the world, the report indicates that over the next 25 years, India will have close to 134 million diabetics. There has been an alarming increase in the prevalence of diabetes in India. One of the reasons behind this modern epidemic is the change in our lifestyles and food habits. Lack of physical activity and a diet rich in carbohydrates and sugar are some of the reasons behind the increase in disease prevalence. A healthy diet followed by regular exercise can help curb the risk of developing diabetes. One of the ways to impact the health of millions is by creating a range of everyday food products that Indians are used to eating, but low-carb, healthier, and just as tasty. This was the genesis behind Lo! Foods diabetic range.

Commenting on the new launch, Sudarshan Gangrade, founder, Lo! Foods said, “The demand for diabetic-friendly consumables has seen a sharp increase in the last few years on account of growing awareness about managing diabetes and the rising prevalence of the disease. However, the current diabetic-friendly food alternatives available in the market are not the ideal substitutes for a healthier diabetes diet. At Lo! Foods, we have created a range of products that are 50% lower in GI with a direct impact on the day-to-day health of diabetics. We have also ensured that our products are high on taste, making it easier for them to transition to a healthier diet. In addition to diabetics, we also plan to target consumers in the pre-diabetic stage and empower them to make the right food choices.”

Within a short period, Lo! Foods has gained tremendous traction and has served over 1 Lakh customers since early 2020. In addition to packaged food products, the startup has 20 cloud kitchens across Bangalore, Delhi and Hyderabad that offer fresh Low-Carb food on demand through food delivery apps. The brand has recently expanded into global markets with a range of new products.

Lo! Foods products are available on its website and eCommerce sites like Amazon, Flipkart and Bigbasket. The new diabetic range will be launched as a part of Amazon’s Prime Day Sale. Lo! Foods has also tied up with five-star chains like Hyatt and Sheraton and award-winning restaurants like Via milano to power their diabetic-friendly menu.