MAGGI unleashes potential of millets with new 'MAGGI Oats Noodles with Millet Magic'

Nestlé India has added a new offering to their Millet-based product portfolio with the launch of MAGGI Oats Noodles with Millet Magic under the MAGGI Oats Noodles sub-brand. Consumed by nearly two-thirds of Indian households, MAGGI noodles can contribute positively to making millets mainstream in India.

The new product combines Sorghum (Jowar) and Finger Millet (Ragi), along with goodness-filled oats. MAGGI has taken the flavorful Masala direction to make millets enjoyable and elevate the experience.

Commenting on the launch, Rajat Jain, director – Foods Business, Nestlé India, said, “We are excited to introduce the new MAGGI Oats Noodles with Millet Magic with goodness of millets. This launch aligns with MAGGI’s commitment to provide consumers diverse options by recalibrating innovations. With this new product, we have combined oats with Indian millet to offer consumers a product that is a source of fiber and protein. Over the four decades of our existence in India, we have received immense love from our consumers. We are confident that our consumers will receive the MAGGI Oats Noodles with Millet Magic with equal love and enthusiasm.”

The MAGGI Oats Noodles with Millet Magic is part of Nestlé India’s new millet-based offerings across categories. Nestlé R&D Centre India Private Limited, Manesar (a subsidiary of Nestlé S.A and a component of Nestlé’s global R&D network) signed an MOU with Nutrihub-IIMR to collaborate in areas such as millet processing, health and nutrition benefits, millet sustainable regenerative agriculture practices and start-up collaborations. Coming from the house of MAGGI, consumers can be assured of great taste, with a tastemaker combining 20 spices & herbs.

MAGGI Oats Noodles with Millet Magic will be available at significant metros and priced at INR 175 for a pack of 4 servings (298 g).