Marimbula introduces its exquisite floral range in 3 flavors

Marimbula, a brand under Food Service India, presents a wide array of product categories that cater to diverse culinary needs. From bars essentials to syrups, crushes & toppings, Marimbula offers a comprehensive range of 70+ flavor options. Marimbula takes pride in providing a wide variety of ethnic flavors. In line with the evolving market trends, Marimbula has recently ventured into the realm of floral flavors with its exquisite floral range. This range features three captivating flavors: Elderflower, Hibiscus, and Lavender. Drawing inspiration from the market's growing interest, Marimbula embarked on a journey to explore the distinctive floral characteristics of lavender, elderflower, and hibiscus.

The demand for floral flavors is currently on the rise, particularly when combined with spirits such as gin, vodka, and rum, which have been gaining popularity. Recognizing this trend, Marimbula has broadened its selection of floral flavors, aiming to provide guests with a unique and delightful experience. The newest range of these versatile products finds their usitsvarious applications, including iced tea, lemonades, mojitos, flavored martinis, and margaritas. By incorporating Marimbula's floral infusions, one can elevate ordinary beverages into extraordinary and visually appealing creations.

Marimbula's Florals Range distinguishes itself through its unwavering dedication to providing refreshing floral flavors that not only visually enhance beverages but also tantalize the palate with their delectable taste. With an average price of INR 850 per bottle, Marimbula Florals ensures accessibility for those seeking to elevate their beverage experience. The Marimbula Florals Range is available throughout the year across India, enabling consumers to enjoy these delightful floral infusions in every café & bar.

With a robust distribution to over 30k HORECA customers in India and a wide distribution base of 300+ partners, Marimbula is a trusted beverage partner for every mixologist & business owner.

Commenting on the range, Harshad Jain, brand head, Marimbula said, “Historically, usage of florals in creating unique & exquisite recipes has been high in the beverage industry. However, mixologists and bartenders have struggled to maintain consistency using natural ingredients. With Marimbula Florals, our customers are able to execute their dream concoction with the right balance & desired floral profile. We are very excited to see how industry professionals use this versatile range to create extraordinary beverages.”