Mother Dairy launches Buffalo Milk for consumers in NCR

Gaining a remarkable success and acceptance for its Cow Milk variant, Mother Dairy, India’s leading milk and milk products major, has recently announced the launch of its Pure Buffalo Milk variant for consumers in the NCR region. The new Buffalo Milk variant has been developed basis deep consumer insights, aiming to tap into the latent demand arising for need-specific milk variants across the country. The newly introduced variant will be available in the NCR market within a week.

Mother Dairy Buffalo Milk offers 6.5% fat content and 9% SNF (Solid Not Fat), giving it a creamier texture and rich taste profile, thereby providing a superior mouthfeel in every sip. In addition to being a great choice for regular consumption, Mother Dairy Buffalo Milk will also make for an ideal companion for culinary enthusiasts. Its creaminess makes it perfect for creating delectable desserts, enhancing the overall culinary experience for those who love to experiment in the kitchen. Furthermore, the new variant will comprise of A2 protein.

Launching the Buffalo Milk variant, Manish Bandlish, managing director, Mother Dairy, said, “With evolving consumer preference for rich and creamy milk, that is also versatile in terms of its usage beyond plain drinking, Mother Dairy is introducing yet another species-specific Buffalo Milk after the great success of Cow Milk. The newly introduced Mother Dairy Buffalo Milk will be made available across our entire distribution network in a phased manner, including our booth network, general/modern trade, along-with e-commerce/q-commerce platforms. Beginning with NCR, we will soon be expanding this offering in key markets of Maharashtra, Uttar Pradesh and Haryana. We are confident that the newly introduced variant will quickly become a household-favourite, contributing to the brand's specialty and expertise of providing species-specific milk variants.”

Mother Dairy Pure Buffalo Milk is available in 500 ml and 1liter packs, priced at Rs. 70 per liter, with a composition of 6.5% FAT and 9% SNF.

Mother Dairy has entered into its golden jubilee year, and this is the first product to be launched in its golden year. Going ahead, the company has a whole new product and service line-up that will not only address the new-age consumer needs but will embody innovation in the Indian dairy industry.