Nilon’s ventures into the beverage category with ‘CHEERS!’

Nilon’s, one of India’s leading FMCG company expanded its product portfolio by entering the beverages category with ‘CHEERS!’. The company has launched six refreshing sparkling fruit flavors for consumers. Positioned as a refreshing wellness drink, CHEERS! contains 17 to 18% natural wonder fruit, way more than the industry or category standards, it claims. The flavors include Cheers Kokum, Cheers Amla, Cheers Green Lemon, Cheers Lemon and Ginger, Cheers Jeera, Cheers Apple.

Commenting on the product Rajheev Agarwal, director and chief executive officer, Nilon’s, said, “We have always been at the forefront of providing the consumer an enriching experience through our product offerings. We believe in pushing boundaries when introducing them to new products, tastes and experiences and our new offering, CHEERS! does just that. It will stand out as a healthier alternative to synthetic fizzy drinks available in the market. Additionally, the strong and very distinctive colored packaging will resonate with the audience, making it a preferred refreshing drink that can be consumed any time of the day or night.”

Expressing his views Dipak Sanghavi, managing director, Nilon’s, said, “Owing to current lifestyle, people are seeking healthier alternatives to traditional soft drinks, the sparkling fruit beverage category has experienced substantial growth in recent years. The beverage category has witnessed a paradigm shift in consumption patterns in India, from regular soft drinks to better and healthier options like fruit-based sparkling beverages. To address the ever-evolving consumer demand, we decided to expand our product portfolio with CHEERS!. Our product aptly provides nutritional elements of the fruit along with natural pigments and flavor in addition to sparkle effects without compromising on the authentic taste.”

The product will come in an attractive 250 ml bulb shape PET bottle and be available in all general trade.